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When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.
Price: $134.65
Pages: 212
Publisher: CAB International
Imprint: CAB International
Publication Date:
25 November 2015
Trim Size: 9.61 X 6.77 in
ISBN: 9781845936396
Format: Hardcover
