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Framing the Opioid Crisis in Canada

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Framing the Opioid Crisis in Canada empirically examines public debates about the opioid crisis by politicians, journalists, and the general public, focusing on who they blame for the crisis and th...
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  • 17 November 2025
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Framing the Opioid Crisis in Canada empirically examines public debates about the opioid crisis by politicians, journalists, and the general public, focusing on who they blame for the crisis and their proposed solutions.

Delving into the complex public discourse surrounding one of the most pressing health crises in Canada, the research investigates how politicians, journalists, and the general public attribute responsibility for the opioid crisis and the solutions they propose. By employing a mixed method approach including the use of various digital tools, this book addresses critical gaps in understanding the opioid crisis. Who do these actors blame for the opioid crisis, and what are the differences and similarities in their perspectives? How have their sources and narratives evolved over time? What solutions do they propose, and how have these solutions changed?

Revealing a polarized discussion and crisis communication that often overlooks the urgent needs of drug users, this is essential reading not only for Canada but also for international audiences facing similar challenges. The multidisciplinary approach provides valuable insights for different academics, health professionals, and policymakers for a better understanding of public health crises worldwide.

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Price: $60.00
Pages: 144
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Series: Emerald Points
Publication Date: 17 November 2025
ISBN: 9781836629696
Format: Hardcover
BISACs: SOCIAL SCIENCE / Media Studies, Drugs and alcohol: social aspects, SOCIAL SCIENCE / Disease & Health Issues, POLITICAL SCIENCE / Public Policy / Communication Policy, Media studies: internet, digital media and society, Communication studies
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Ahmed Al-Rawi is Associate Professor of News, Social Media, and Public Communication at the School of Communication at Simon Fraser University, Canada.

Chapter 1. Introduction
Chapter 2. The opioid crisis debates in the Canadian House of Commons; Ahmed Al-Rawi and Kelly Grounds
Chapter 3. The news coverage of the opioid crisis in Canada; Ahmed Al-Rawi and Joseph Nicolai
Chapter 4. Public discourses about the opioid crisis on social media; Ahmed Al-Rawi, Courtney McLaren, and Robert Duhaime
Conclusion