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Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.
Who Should Read This Book?
This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience.Takeaways
Use this book to:- Create a content strategy practice blueprint and make the business case for it to upper management in your organization.
- Show what success looks like and how to measure it.
- Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise.
- Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business.
- Learn how to present the content practice’s work to leadership in language that leaders understand.
- Use a handy checklist to audit and improve your own practice–building.
—Sara Wachter-Boettcher, author, Content Everywhere,Design for Real Life and Technically Wrong
“This no-nonsense book with real-world examples is truly a blueprint for building and sustaining a successful content strategy practice. It is both aspirational and immediately actionable. I can't wait to recommend it to my clients!"
—Meghan Casey, owner at Do Better Content Consulting and author of The Content Strategy Toolkit
“In From Solo to Scaled, Natalie Dunbar offers content strategists an informed potpourri of tips, practices, and tools to help them mature and grow impactful content teams.”
— Lisa Welchman, author of Managing Chaos
"This will be an instant classic among the content strategy content strategy core library."
— Amy Mihlhauser, content strategist
“I’ve had to build and scale a content strategy practice from scratch, and I can tell you that it would have been 100% easier if I’d had Dunbar’s book in my hands.”
—David Dylan Thomas, founder, CEO at David Dylan Thomas, LLC and author, Design for Cognitive Bias