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There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling.
Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge.
In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation.
Price: $111.99
Pages: 208
Publisher: Emerald Publishing Limited
Imprint: Emerald Publishing Limited
Publication Date:
15 April 2019
ISBN: 9781787699243
Format: Hardcover
BISACs:
BUSINESS & ECONOMICS / Advertising & Promotion, Advertising, GAMES & ACTIVITIES / Gambling / General, BUSINESS & ECONOMICS / Consumer Behavior
This volume examines the nature, impact, and regulation of gambling advertising in various countries. It discusses whether there is a need for concern; whether there is a general problem with the amount and range of gambling competitions and games; how advertising entices gamblers, including young people; the association between gambling and sports and implications for attitudes towards gambling and gambling participation; the macro-level relationships between overall amounts of gambling advertising and the overall amount of gambling; the impact of advertising on individual gamblers like adults and young people and gambling behavior, including problem gambling; whether advertising can be effectively countered; and whether regulation of advertising needs to change.
Barrie Gunter is an Emeritus Professor in Media at the University of Leicester having retired in 2015. He is a psychologist by training with nearly 70 books and over 400 other publications and reports on media, marketing, business and psychology topics.
Chapter 1: Gambling Advertising: Is There a Need for Concern?
Chapter 2: Gambling: Is There A Problem?
Chapter 3: Gambling Advertising: How Can it Entice Gamblers?
Chapter 4: Gambling and Sport
Chapter 5: Gambling Advertising: What Are the Macro-Market Effects?
Chapter 6: Gambling Advertising: How Does It Register with People?
Chapter 7: Gambling Advertising: Is It Linked to Gambling Behaviour?
Chapter 8: Can Gambling Advertising Be Countered?
Chapter 9: Does Regulation of Gambling Advertising Need to Change?