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This volume continues this series of international business issues with an exploration of the development and growing complexity of the global marketplace. One section should be of particular interest to those involved in European business. Entitled "Enlarging the European Perspective", it deals with marketing strategy in post-Cold War Eastern Europe and European integration and banking in Greece. The international theme is further developed with chapters on Mexico, the US and Japan.
Price: $146.99
Pages: 256
Publisher: Emerald Group Publishing Limited
Imprint: JAI Press Inc.
Series: International Research in the Business Disciplines
Publication Date:
14 May 1996
ISBN: 9781559386227
Format: Hardcover
BISACs:
BUSINESS & ECONOMICS / International / General, International business, Industry & industrial studies, International economics
Part I Revisiting some research models. Part II Analyzing some selected managerial behaviours. Part III Consumerism in the global marketplace. Part IV Some more exploration of Japanese business practices. Part V Enlarging the European perspective. Part VI Applying military concepts to corporate strategy.