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Informs the tourism industry how to better respond to the specific needs and values of this important and growing market.
This book provides a comprehensive exploration of Halal and Islamic tourism in the contemporary travel industry, alongside an in-depth analysis of the unique characteristics of Muslim tourists, offering insights into faith-informed journeys. It presents the principles, significance and growth of Halal and Islamic tourism, with an emphasis on the role of Maqasid al-Shari'ah in shaping this type of tourism.
The volume examines Muslim travellers’ motivations, experiences and preferences, with a special focus on Muslim women travellers. It also offers perspectives on how sustainability practices, emerging trends and technology can enrich and transform the future of Halal and Islamic tourism.
— Kaye Chon, The Hong Kong Polytechnic University
This book bridges academia and practice, blending theoretical insights with stories from the field. It is more than just a book; it is a roadmap. The work will serve as an important reference for scholars, business leaders and policymakers who seek to shape a tourism model that is inclusive, value-driven and future-ready.
— Sandiaga Salahuddin Uno, Entrepreneur and Former Minister of Tourism and Creative Economy, Republic of Indonesia
This book is an important scholarly contribution that provides valuable and timely insights into the evolving concept of Halal and Islamic tourism.
— Fevzi Okumus, University of South Carolina, USA
This timely book offers essential insights into the growing Muslim travel market. Rigorous research, combined with practical guidance and the author’s unique perspective, will enrich your understanding of Halal tourism’s opportunities and evolving consumer preferences. This book will equip academics and tourism professionals to develop Muslim-friendly tourism experiences and destinations, particularly in view of technology and future trends.
— Sarah Gardiner, Griffith University, Australia
Hera Oktadiana is an academic and researcher at the Trisakti Institute of Tourism, Indonesia, an Adjunct Associate Professor at Griffith University and James Cook University, Australia and an Adjunct Professor at the University of Brawijaya, Indonesia. She is also the founder of the Halal, Sustainability and Inclusive Tourism (HaSIM) Forum and Muslim Women in Tourism and Hospitality. Her research interests include tourist behaviour, Muslim tourists, Halal and Islamic tourism, tourism education and sustainable tourism.
Foreword 1
Foreword 2
Preface
Introduction
Chapter 1. Islamic Tourism and Halal Tourism
Chapter 2. Muslim Tourists
Chapter 3. Muslim Women’s Travel Experiences
Chapter 4. Products and Services in Halal and Islamic Tourism
Chapter 5. Destinations
Chapter 6. Sustainable and Responsible Tourism
Chapter 7. The Evolving Landscape and Future Outlook
Afterword
Appendix
References
Index