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In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Price: $340.00
Pages: 711
Publisher: De Gruyter
Imprint: De Gruyter Mouton
Series: Handbooks of Applied Linguistics [HAL]
Publication Date:
24 July 2017
ISBN: 9781614516835
Format: Hardcover
BISACs:
LAN004000 LANGUAGE ARTS & DISCIPLINES / Communication Studies
Gerlinde Mautner and Franz Rainer, WU Vienna, Vienna, Austria.