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HBR Guide to Generative AI for Teams
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08 September 2026

Gen AI is changing the way you work. So why is your team stuck in neutral?
The adoption of generative AI is now widespread, yet it is still typically used on an individual basis: one person, one screen, one task. Meanwhile, the most important work in organizations happens in teams. The transformative potential of enhancing teamwork with gen AI is too big to ignore; fortunately, you can make AI-enabled collaboration real right now and see immediate results.
The HBR Guide to Generative AI for Teams is packed with practical tips, prompts, and case studies to elevate team-based work. Whether you're a team leader, manage AI transformation initiatives, or facilitate group work of any kind, you'll learn how to:
- Bring gen AI into any meeting, workshop, or session
- Run better brainstorms, business reviews, and retrospectives
- Leverage gen AI as a team member, not just a notetaker
- Use your team's collective judgment to avoid pitfalls
- Reach team outcomes that were impossible before gen AI
- Establish a new "humans+AI" way of working in teams
Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Advance Praise for HBR Guide to Generative AI for Teams:
"Practical and action-oriented, this guide is filled with concrete examples that every team can easily deploy, with surprising results." — Francisco Medina Palmés, Head of Change Management and Business Solutions, BNP Paribas
"This hands-on guide could well be the 2026 version of a famous African proverb: 'With generative AI, if you want to go fast, go alone; if you want to go far, go together.' With instructions for how to improve twenty team activities using gen AI, this guide provides an overarching view of the potential unlocked by embracing gen AI as an end-to-end teammate. This is not just a must-read; it's a collective must-use." — Claudia Calori, Vice President and Head of Marketing, Philips Personal Health
"Instead of simply applying AI to existing tasks or processes, extract its real value by reimagining and transforming how teams work together. Gabriele Rosani and Elisa Farri provide practical tools that challenge our normal team patterns and help us optimize them with AI." — Bernadette Demasi, Head of AI and Data Enablement, BOQ Group
Gabriele Rosani and Elisa Farri are experts at Capgemini Invent's Management Lab and authors of the HBR Guide to Generative AI for Managers (Harvard Business Review Press, 2025).