Use design thinking for competitive advantage.

If you read nothing else on design thinking, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you solve the right problems, produce breakthrough innovations, and transform your organization.

This book will inspire you to:

• Identify customers' "jobs to be done" and build products people love
• Fail small, learn quickly, and win big
• Provide the support design-thinking teams need to flourish
• Foster a culture of experimentation
• Sharpen your skills as a design thinker
• Counteract the biases that perpetuate the status quo and thwart innovation
• Adopt best practices from design-driven powerhouses

HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.

This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.