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Heritage Creation in Tourism
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30 January 2027

Timely and relevant work focusing on the reconstruction of ancient towns for tourism and local development
This book introduces the notion of heritage creation in tourism to explain how the past is reproduced and revitalised, and how tourism contributes to shaping the future, by the choices and actions of diverse stakeholders. This notion highlights the capacity of individuals and communities to reflect on the past, care for the present and envision the future.
Through an in-depth case study of Gubei Water Town, the volume examines heritage creation through four interconnected dimensions: material (re)construction, embodiment, narrative and value.
Offering an original perspective on the relationship between heritage and tourism, this book will be of interest to researchers and students in heritage and tourism studies and cultural geography. It also invites tourism practitioners to reflect on their roles in shaping heritage and the future through tourism development and practice.
Chujun Wang holds a PhD in Tourism Studies from Hokkaido University and is an Assistant Professor at Ritsumeikan Asia Pacific University, Japan. Her research examines heritage tourism from a critical perspective, with particular interests in heritage creation, intangible cultural heritage tourism, authenticity, values and socio-cultural change.
Part I: Setting the Table
Chapter 1. Introduction
Chapter 2. Theming Heritage and Creating Heritage in Tourism
Chapter 3. Approaching Heritage Creation in Tourism
Part 2: Reading Through the Pieces
Chapter 4. Emergence of NCATS and GBWT
Chapter 5. Political Narrative: Revitalising Traditional China
Chapter 6. Newly Constructed Quasi-Heritage Space
Chapter 7. Tourist Consumption and Embodiment
Chapter 8. Simatai Villagers: Pursuing a Better Life
Part 3: Assembling the Jigsaw Puzzle
Chapter 9. The Heritage Process in GBWT
Chapter 10. Heritage Creation in Tourism