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Artificial neuronal networks open up radical new pathways for image creation. On the basis of textual prompts, machine-learning algorithms like Midjourney and Stable Diffusion generate imagery that is simultaneously familiar and alien. Graphic designer Floyd Schulze uses this rapidly developing technology to recreate architectural icons. In an accompanying essay, Georg Vrachliotis takes up the topic on the theoretical level. Hey Computer! is the first book to deal with AI-generated architectural imagery from an artistic perspective.
„[…] instead of AI being used to create moody, slightly surreal environments or to study the potentials of large-scale 3D printing, graphic designer Floyd E. Schulze sicced AI on familiar buildings, creating wholly unexpected imagery that captures the technology’s benefits but also its limitations.“ (Archidose. https://archidose.substack.com/p/architecture-books-week-42024)
„If you’ve ever wondered what the Simpson’s house may have looked like had it been designed by Frank Lloyd Wright or Le Corbusier, look no further then graphic designer Floyd Schulze’s newly released Hey Computer!” (Sean Ruthen in Spacing)
Floyd E. Schulze (geboren 1976) ist ein in Berlin lebender Grafikdesigner spezialisiert auf Editorial Design. Er arbeitet hauptsächlich im Kontext von Kunst und Kultur, mit einem besonderen Fokus auf Architektur. Floyd hielt Workshops und Vorträge an verschiedenen Universitäten und ist derzeit Creative Director der Verlage JOVIS, Birkhäuser und Deutscher Kunstverlag.
Floyd E. Schulze (born 1976) is a Berlin-based graphic designer specializing in editorial design. He works primarily in the fields of arts and culture, with a particular focus on architecture. Floyd gave workshops and lectures at various universities and is currently creative director of the publishers JOVIS, Birkhäuser, and Deutscher Kunstverlag.