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Artificial neuronal networks open up radical new pathways for image creation. On the basis of textual prompts, machine-learning algorithms like Midjourney and Stable Diffusion generate imagery that is simultaneously familiar and alien. Graphic designer Floyd Schulze uses this rapidly developing technology to recreate architectural icons. In an accompanying essay, Georg Vrachliotis takes up the topic on the theoretical level. Hey Computer! is the first book to deal with AI-generated architectural imagery from an artistic perspective.
„[…] instead of AI being used to create moody, slightly surreal environments or to study the potentials of large-scale 3D printing, graphic designer Floyd E. Schulze sicced AI on familiar buildings, creating wholly unexpected imagery that captures the technology’s benefits but also its limitations.“ (Archidose. https://archidose.substack.com/p/architecture-books-week-42024)
Floyd E. Schulze (geboren 1976) ist ein in Berlin lebender Grafikdesigner spezialisiert auf Editorial Design. Er arbeitet hauptsächlich im Kontext von Kunst und Kultur, mit einem besonderen Fokus auf Architektur. Floyd hielt Workshops und Vorträge an verschiedenen Universitäten und ist derzeit Creative Director der Verlage JOVIS, Birkhäuser und Deutscher Kunstverlag.