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If you run a small business, you probably wish you had access to the sophisticated market research techniques that big businesses have at their disposal. Imagine being able to really understand your customers!
Well, now you can. Katie Tucker reveals 10 simple road-tested tools and techniques that big businesses use and which YOU can use immediately to transform your market knowledge, in just 6 minutes!
Katie Tucker is an inspirational product leader with over 12 years’ corporate experience leading teams and delivering stand-out products and services. She’s the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.
A must-read for anyone looking to build a customer-centric business. It's packed with practical tools, insightful advice, and inspiring stories that will leave you feeling empowered and ready to take your customer understanding to the next level.-NetGalley
Quick and practical read with plenty of useful tips for small business owners wanting to know a bit more about marketing. - NetGalley
A fantastic book that I thoroughly recommend... I enjoy(ed) the different theories and ideas at play and how they were all thoroughly explained. - NetGalley
Katie Tucker is an inspirational product leader with over 12 years’ corporate experience leading teams and delivering stand-out products and services. She’s the founder of Product Jungle, helping small businesses understand customers better. She is also a writer, speaker and author of the Jungle Juice newsletter.
- Cover
- Title
- Copyright
- Contents
- Series introduction
- Introduction
- Day 1. Kill your assumptions
- Day 2. Get curious
- Day 3. Find your customers
- Day 4. Understand your customers
- Day 5. Ask your customers
- Day 6. Make it make sense
- Day 7. Become a digital spy
- Day 8. Stop sending shitty surveys
- Day 9. Test your ideas
- Day 10. Turn insights into action
- Conclusion
- Endnotes
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