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When life hands you lemons what do you do? Well complaining certainly doesn't help anything, and nobody really listens anyway. Truth is, most successful people have failed their way to the top. For every successful person that you see, what you don't see is the trail of bankruptcies, failed partnerships, and pricey mistakes that made them who they are today. So does that mean every entrepreneur has to go through the same horrors, heartaches and pain? Is there any way to avoid this?
Well one way is to learn from the experiences of others. . .
MJ Gottlieb's How To Ruin A Business Without Really Trying takes a new and exciting approach to help entrepreneurs by telling them what “not” to do. The book uses fifty-five painstaking, yet hysterical tales throughout MJ Gottlieb’s 21-year journey as an entrepreneur to highlight some of the most prevalent and destructive mistakes entrepreneurs make when running a business today.
Truth-be-told, entrepreneurs simply do NOT like to be told what to do. Learning from the mistakes of others however, takes the ego out of the equation so entrepreneurs can learn objectively, while still allowing them to enjoy the freedom of their own experience.
Well one way is to learn from the experiences of others. . .
MJ Gottlieb's How To Ruin A Business Without Really Trying takes a new and exciting approach to help entrepreneurs by telling them what “not” to do. The book uses fifty-five painstaking, yet hysterical tales throughout MJ Gottlieb’s 21-year journey as an entrepreneur to highlight some of the most prevalent and destructive mistakes entrepreneurs make when running a business today.
Truth-be-told, entrepreneurs simply do NOT like to be told what to do. Learning from the mistakes of others however, takes the ego out of the equation so entrepreneurs can learn objectively, while still allowing them to enjoy the freedom of their own experience.
Price: $17.95
Pages: 190
Publisher: Morgan James Publishing
Imprint: Morgan James Publishing
Publication Date:
07 October 2014
Trim Size: 9.00 X 6.00 in
ISBN: 9781614489795
Format: Paperback
""This book takes a new and exciting approach on how to teach entrepreneurs. Learning from the mistakes of someone else’s experiences will save them from making similar mistakes in their entrepreneurial journey."" --Daymond John, TV Personality/Co-Host of ABC's ""Shark Tank”
""MJ Gottlieb has written a successful book on how to fail--witty, engaging, on the money."" --Marvin E. Eisenstadt, Chairman, SWEET 'N LOW?
“If I were crazy enough to start a business, I’d read this book first.” --David Gelber, Executive Producer, CBS News, Multi-Award Winning Producer, 60 Minutes
“I found MJ Gottlieb’s book to literally be a bible---a must read---for entrepreneurs. This should be mandatory reading for anyone thinking of starting a business.” --Ronn Torossian, Chairman, 5W Public Relations, “One of the Fastest growing Companies in the U.S.” Inc. 500
""With wit, wisdom and tongue firmly in cheek, this book explores the dark side of Wall Street's version of the American Dream. The truth is most businesses fail. It's time someone took a clear eyed and fun look at why."" --Nelson George, co-author of Life & Def- The business memoir of entertainment mogul Russell Simmons
""MJ’s observations are as pertinent to a large global organization as they are to a fledgling entrepreneur."" --Kevin Hennessey, Managing Director Senior Advisor, Retired, Credit Suisse First Boston
“ A must read for any new or experienced entrepreneur. Full of valuable real-life start-up miscues and insight from someone not afraid to divulge absolutely everything.” --Bret Mactavish, Former Senior Manager, International Basketball Operations, NBA
“How to Ruin a Biz provides a method of teaching which keeps you smiling while you tackle the issues the whole way through.” --Izzy Ezrailson, Former President, LRG Brand
""MJ Gottlieb has written a successful book on how to fail--witty, engaging, on the money."" --Marvin E. Eisenstadt, Chairman, SWEET 'N LOW?
“If I were crazy enough to start a business, I’d read this book first.” --David Gelber, Executive Producer, CBS News, Multi-Award Winning Producer, 60 Minutes
“I found MJ Gottlieb’s book to literally be a bible---a must read---for entrepreneurs. This should be mandatory reading for anyone thinking of starting a business.” --Ronn Torossian, Chairman, 5W Public Relations, “One of the Fastest growing Companies in the U.S.” Inc. 500
""With wit, wisdom and tongue firmly in cheek, this book explores the dark side of Wall Street's version of the American Dream. The truth is most businesses fail. It's time someone took a clear eyed and fun look at why."" --Nelson George, co-author of Life & Def- The business memoir of entertainment mogul Russell Simmons
""MJ’s observations are as pertinent to a large global organization as they are to a fledgling entrepreneur."" --Kevin Hennessey, Managing Director Senior Advisor, Retired, Credit Suisse First Boston
“ A must read for any new or experienced entrepreneur. Full of valuable real-life start-up miscues and insight from someone not afraid to divulge absolutely everything.” --Bret Mactavish, Former Senior Manager, International Basketball Operations, NBA
“How to Ruin a Biz provides a method of teaching which keeps you smiling while you tackle the issues the whole way through.” --Izzy Ezrailson, Former President, LRG Brand
Table of Contents
Preface: Man, Child, in a Snake-Filled Land
Intro: To Hell & Back... and The Scars To Prove
BOOK ONE: MY MOST INFAMOUS SCREW- UPS
Chapter 1: The Top 5. . .The Do Not’s and Never-Ever-Evers
#1 Do Not Spend What You Do Not Have
#2 Never Ever Ever Sign Personal Guarantees
#3 Never Ever Ever Make a Decision While in a Negative Emotional State
#4 Never Ever Ever Make a Decision While in a Positive Emotional State
#5 Never Ever Ever Make A Decision While your Ego is Involved
Chapter 2: The next 5. . .The Single Never Evers
#6 Never Ever Hire a Friend as your Attorney (or accountant)
#7 Never Ever Overpromise and Under-Deliver
#8 Never Ever Sh?t Where you Eat
#9 Never Ever Sell the Sizzle Without Having the Most Steaks on the Grill
#10 Never Ever Have Anyone Work for you for Free
Chapter 3: The Important Nevers
#11 Never Start your business without a secretary
#12 Never Be Caught With The Lights Out
#13 Never Try to Fit A Three-Foot Rock into a Two-foot Hole
#14 Never Write Checks to Cash
#15 Never Believe it from a pencil pusher
#16 Never Put Anything past anyone
#17 Never Use Your Own Money
#18 Never Go On A Suicide Mission
#19 Never Grow Too Quickly
#20 Never Feed the Hand that can Bite You
Chapter 4: Don’t
#21 Don’t Jump The Gun
#22 Don’t Do Any work for anyone without knowing who the hand that feeds you belongs to.
#23 Don’t Be Confused between working hard and working smart
#24 Don’t Be Fooled By Big Numbers
#25 Don’t Hide Behind A Phone
#26 Don’t Write your Own contracts
#27 Don’t Get Overly Friendly with your Employees
#28 Don’t Sign Contracts With A Foreign Corporation unless you’re prepared to live there
#29 Don’t Bang Your Personal Credit Cards
#30 Don’t screw your employees.
#31 Don’t Act Your Age
#32 Don’t Be Afraid to Ask for help
#33 Don’t Introduce one Creditor to Another
#34 Dot Every “I”, Cross Every “T”, Leave no Stone Unturned, believe wholeheartedly in “Murphy” and go over your Checklist Thrice. . .and Don’t Trust a Soul.
#35 Don’t Be Second Out of the Bag
#36 Don’t Take a Gamble with anyone other than You
Chapter 5: No Such Thing As
#37 No Such thing as a verbal agreement
#38 No Such Thing as a Sure Thing
#39 No Such thing as a cleared check
BOOK TWO: MORE CASE STUDIES & SOME OTHER THINGS I LEARNED ALONG THE WAY
Chapter 6: The Art of Screwing Up the Deal
Section One: More War Stories
#40 Don’t waste Time
#41 Don’t Spend Time Talking to Ghosts
#42 The Jack of All Trades... is a Jackass
#43 Don’t go to an investor that is looking for an investor
#44 The runner-up gets the annual membership to the cheese-of-the-month club.
#45 Don’t Pitch to the Designated Hitter
#46 Don’t accept a boat that comes with holes in the bottom
#47 Never try to fit a four-foot rock into a three-foot hole
#48 The Walkers never Talk, The Talkers Never Walk
#49 A Small Fish in a Huge Ocean Never Reaches The Shore
Section Two: The Many Faces of The Investor
The Silent Investor
The ‘Loud’ Investor
The Celebrity Investor
The Angel Investor
The Strategic Partner
The Venture Capitalist
The Seed Investor
Lending Institutions, the SBA, and Minority Lenders
Section Three: The ‘Play by Play’ of The Deal
Step One: The First Contact
Step Two: Sending The Plan
Step Three: The Letter
Step Four: The follow-up call
Step Five: The Two-week call
Step Six: The Meeting of the Minds
Step Seven: The Post-Meeting Report
Step Eight: The Number Crunching Meeting
Step Nine: Bring On the Lawyers
Chapter 7: When It’s “not” about money
When forty bucks makes you a millionaire
Free Equity
Sweat Equity
Strategic Alliances
Performance Equity
Brand Value
Chapter 8: When Trust is a Four-Letter Word
Trust
Honesty and Kindness
Emotion
Chapter 9: Tricks of the Trade
Section One: When Technology Sucks
#50 Why This Book Almost Never Existed
#51 How I lost Touch with Three Hundred of my Closest Friends
Section Two: When The Door to Your Office is Always Open... Without You In It
#52 How I made my Deepest Secrets Public Knowledge
#53 How To Become Your Competitor’s # 1 Employee... Without Knowing It.
#54 How To Guarantee you won’t Get the order
#55 How To Spend Ten Years Losing money
Chapter 10: Doing Math with the Wrong Calculator
‘MJ Accounting 101’
Return On Investment
The Murphy Button
You accountant is your doctor
Chapter 11: Wishing You a Safe and Enjoyable Journey
Preface: Man, Child, in a Snake-Filled Land
Intro: To Hell & Back... and The Scars To Prove
BOOK ONE: MY MOST INFAMOUS SCREW- UPS
Chapter 1: The Top 5. . .The Do Not’s and Never-Ever-Evers
#1 Do Not Spend What You Do Not Have
#2 Never Ever Ever Sign Personal Guarantees
#3 Never Ever Ever Make a Decision While in a Negative Emotional State
#4 Never Ever Ever Make a Decision While in a Positive Emotional State
#5 Never Ever Ever Make A Decision While your Ego is Involved
Chapter 2: The next 5. . .The Single Never Evers
#6 Never Ever Hire a Friend as your Attorney (or accountant)
#7 Never Ever Overpromise and Under-Deliver
#8 Never Ever Sh?t Where you Eat
#9 Never Ever Sell the Sizzle Without Having the Most Steaks on the Grill
#10 Never Ever Have Anyone Work for you for Free
Chapter 3: The Important Nevers
#11 Never Start your business without a secretary
#12 Never Be Caught With The Lights Out
#13 Never Try to Fit A Three-Foot Rock into a Two-foot Hole
#14 Never Write Checks to Cash
#15 Never Believe it from a pencil pusher
#16 Never Put Anything past anyone
#17 Never Use Your Own Money
#18 Never Go On A Suicide Mission
#19 Never Grow Too Quickly
#20 Never Feed the Hand that can Bite You
Chapter 4: Don’t
#21 Don’t Jump The Gun
#22 Don’t Do Any work for anyone without knowing who the hand that feeds you belongs to.
#23 Don’t Be Confused between working hard and working smart
#24 Don’t Be Fooled By Big Numbers
#25 Don’t Hide Behind A Phone
#26 Don’t Write your Own contracts
#27 Don’t Get Overly Friendly with your Employees
#28 Don’t Sign Contracts With A Foreign Corporation unless you’re prepared to live there
#29 Don’t Bang Your Personal Credit Cards
#30 Don’t screw your employees.
#31 Don’t Act Your Age
#32 Don’t Be Afraid to Ask for help
#33 Don’t Introduce one Creditor to Another
#34 Dot Every “I”, Cross Every “T”, Leave no Stone Unturned, believe wholeheartedly in “Murphy” and go over your Checklist Thrice. . .and Don’t Trust a Soul.
#35 Don’t Be Second Out of the Bag
#36 Don’t Take a Gamble with anyone other than You
Chapter 5: No Such Thing As
#37 No Such thing as a verbal agreement
#38 No Such Thing as a Sure Thing
#39 No Such thing as a cleared check
BOOK TWO: MORE CASE STUDIES & SOME OTHER THINGS I LEARNED ALONG THE WAY
Chapter 6: The Art of Screwing Up the Deal
Section One: More War Stories
#40 Don’t waste Time
#41 Don’t Spend Time Talking to Ghosts
#42 The Jack of All Trades... is a Jackass
#43 Don’t go to an investor that is looking for an investor
#44 The runner-up gets the annual membership to the cheese-of-the-month club.
#45 Don’t Pitch to the Designated Hitter
#46 Don’t accept a boat that comes with holes in the bottom
#47 Never try to fit a four-foot rock into a three-foot hole
#48 The Walkers never Talk, The Talkers Never Walk
#49 A Small Fish in a Huge Ocean Never Reaches The Shore
Section Two: The Many Faces of The Investor
The Silent Investor
The ‘Loud’ Investor
The Celebrity Investor
The Angel Investor
The Strategic Partner
The Venture Capitalist
The Seed Investor
Lending Institutions, the SBA, and Minority Lenders
Section Three: The ‘Play by Play’ of The Deal
Step One: The First Contact
Step Two: Sending The Plan
Step Three: The Letter
Step Four: The follow-up call
Step Five: The Two-week call
Step Six: The Meeting of the Minds
Step Seven: The Post-Meeting Report
Step Eight: The Number Crunching Meeting
Step Nine: Bring On the Lawyers
Chapter 7: When It’s “not” about money
When forty bucks makes you a millionaire
Free Equity
Sweat Equity
Strategic Alliances
Performance Equity
Brand Value
Chapter 8: When Trust is a Four-Letter Word
Trust
Honesty and Kindness
Emotion
Chapter 9: Tricks of the Trade
Section One: When Technology Sucks
#50 Why This Book Almost Never Existed
#51 How I lost Touch with Three Hundred of my Closest Friends
Section Two: When The Door to Your Office is Always Open... Without You In It
#52 How I made my Deepest Secrets Public Knowledge
#53 How To Become Your Competitor’s # 1 Employee... Without Knowing It.
#54 How To Guarantee you won’t Get the order
#55 How To Spend Ten Years Losing money
Chapter 10: Doing Math with the Wrong Calculator
‘MJ Accounting 101’
Return On Investment
The Murphy Button
You accountant is your doctor
Chapter 11: Wishing You a Safe and Enjoyable Journey