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The rapid rise of immersive wellness experiences has revolutionized the way individuals approach their physical, mental, and emotional well-being. From spa retreats to virtual reality meditations, these experiences offer unique opportunities to deeply enhance one's sense of self and connection to the world. As more people seek comprehensive wellness solutions, the demand for well-researched and practical guidance in this area has grown significantly.
The research explores integrational prospects of immersive wellness experiences across various domains, emphasizing the potential for transformative impact on physical, mental, and emotional well-being. It explores how immersive wellness can be incorporated into different sectors such as healthcare, hospitality, technology, and tourism. By examining principles of designing immersive spaces, integrating advanced technologies, and ensuring inclusivity and accessibility, the chapters provide a roadmap for professionals to create effective and engaging wellness experiences. Furthermore, it addresses ethical considerations and sustainable practices, ensuring that these immersive experiences contribute positively to both individuals and the environment. Through a blend of theoretical insights and practical guidance, the book aims to inspire innovative approaches and future trends in the field of immersive wellness.
The Advances in Digital Technology and Data-Driven Business Practices series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.
Tanusree Chakraborty has a Ph. D in Applied Psychology from Calcutta University, MA (Applied Psychology) with Specialization in Organizational Psychology, PGDHRM and MBA (HR), with 20 plus years of work experience. She has been associated with a number of B-Schools and Universities of repute in Kolkata, Madurai, Bangalore, and Chennai. Presently she is working with the Administrative Staff College of India (ASCI), Hyderabad as a Faculty in the Centre for Management Studies. Having thoroughly good academic track record with university ranks, she is an Ex-research fellow of Indian Council of Medical Research.
Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University. He is recipient of Fulbright scholarship, a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs. He completed Fulbright research at The Pennsylvania State University. As visiting research scholar, Dr. Singh visited renowned institutions such as University of California at Berkley, CA and Technology University, NJ.
Chapter 1. Immersion Unbound: Exploring the Depths of Human Experience; Rituparna Basak
Chapter 2. The Role of Immersive Wellness in Psychological Capital and Perceived Stress in Predicting Life Satisfaction Among MBA Students; Nandita Mishra, Debasmita Sarkar Dhar, and Amjad Ali
Chapter 3. Immersive Wellness Through Spirituality: Transcending the Self to Manage Stress; Sraboni Chatterjee
Chapter 4. Navigating Change Mindfully: Examining Trait Mindfulness, Resilience, and Work-Life Enrichment in Shaping Life Satisfaction among Indian Working Adults; Munmun Goswami
Chapter 5. Text Analytics in Wellness: Mapping Psychological Benefits of Immersive Technologies; Suraj Kushe Shekhar
Chapter 6. Harnessing Immersive Wellness Experiences to Transform Consumer Brand Perception and Drive Loyalty: A Marketing Perspective; Parihar Suresh Dahake, Nihar Suresh Dahake, and Saket Narendra Bansod
Chapter 7. Immersive Wellness at Work: A Multisensory Approach to Employee Well-Being Through HR Innovations; Sonia Najam Shaikh, Jan Mohammed Sohu, Niaz Ahmed Bhutto, and Ali Raza
Chapter 8. Immersive Therapy: A Novel Approach to Stress Reduction and Mental Health; Tilottama Mukherjee and Sayani Banerjee
Chapter 9. Leveraging Immersive Wellness Programs and Green Spaces to Enhance Employees’ Mental Health; Vriti Jain
Chapter 10. Immersive Wellness Via Digital Marketing: A Gen Z Perspective; Rajarshi Debnath
Chapter 11. Streaming Serenity: How OTT Platforms Revolutionize Immersive Wellness Experiences; V.S. Sharada, Koushik Vedula, and Tanusree Chakraborty
Chapter 12. From Burnout to Balance: Leveraging the Restorative Power of Immersive Wellness Practices on Healthcare Professionals’ Psychological Well-Being; Daisy Gohain and Tiny Tanushree Gohain
Chapter 13. Mindfulness, Immersive Wellness, And Well-Being: Mapping the Intellectual Landscape Through Bibliometric Analysis; James Kanda and Reena Rani
Chapter 14. Immersive Wellness in the IT Sector: The Evolution of Mental Health in the Digital Age; Ranita Basu