Inner City Renovation (ICR) is a much-heralded social enterprise in Winnipeg’s North End which has become an example of the potential for social enterprises to support people living on society’s margins and engage them in a productive livelihood. This book, written by former ICR general manager and board member Marty Donkervoort, documents the impacts this social enterprise has had on its employees and the community and reflects on the capacity of social enterprises as an alternative to corporate capitalist enterprises.