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Want to drive innovation with impact? Start here.
Innovating is no longer optional - it’s the difference between staying ahead and falling behind. Inside large companies, it often feels slow, complex, and risky. Meanwhile, agile startups are moving fast, taking bold bets and disrupting industries overnight.
This is where you come in.
INNOVATOR will help you:
- align innovation with company strategy, so leadership supports your projects
- lead innovative projects with confidence, knowing exactly which steps to take
- create solutions which delight customers, driving measurable business growth
At the heart of this book is the INNOVATOR Way™, the step-by-step system trusted by top companies in 40+ countries to turn innovation initiatives into business results. This robust roadmap takes the guesswork out of innovating, making it simpler, faster, and far less risky.
Innovation won’t wait. It's time to step up and be more INNOVATOR.
Tom Pullen is an internationally recognized innovation expert and the founder of the innovation acceleration company Innovincoâ. He spent 18 years driving growth inside major companies including Boots, Mars and Danone, where he served as Global Innovation Director. Today, he helps the world’s leading corporations accelerate growth by innovating with speed, scale and confidence.
Foreword Preface
PART 1: INNOVATION FOUNDATIONS
Chapter 1: What is innovation?
Chapter 2: Why is innovation so important?
Chapter 3: What are the ingredients for innovation?
Chapter 4: Where to start? Fix The Frame!
PART 2: INNOVATOR WAY
Chapter 5: Immerse and Inquire
Chapter 6: Narrow the Need
Chapter 7: Nail the Nexus
Chapter 8: Open to Options
Chapter 9: Verify The Value
Chapter 10: Access and Activate
Chapter 11: Track the Traction
Chapter 12: Optimize the Offer
Chapter 13: Reflect and Review
PART 3: INNOVATOR IN ACTION
Chapter 14: Situations and Solutions
Chapter 15: Arise and Act
Bibliography
Acknowledgements
Index