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This lively, inspiring, and informative book zeroes in on the state of American fitness—persistently sedentary, plagued by obesity—and issues a clarion call to action that reaches across economic, racial, and educational lines. Toni Yancey finds that despite our best intentions and repeated resolutions to exercise, as well as a 40-year investment in fitness education and counseling, physical activity in all levels of society continues to plummet. In a warm, reader-friendly narrative that draws on solid scientific research, personal experience, and her own poetry, Yancey calls for a radically different approach: one that respects diversity and is grounded in the cultures of those most at risk. Instant Recess proposes regular ten-minute exercise breaks that utilize music and dance and are easily incorporated into school, work, and community life. Rather than encouraging unhealthful habits like cigarette breaks or high fat snacks, these "instant recesses" make the active choice the natural one. Here is a new paradigm for fitness and public health that promises vitality, well being, and a greater sense of community—demonstrating, as Yancey argues, that what’s good for the waistline is good for the bottom line.
Price: $26.95
Pages: 280
Publisher: University of California Press
Imprint: University of California Press
Publication Date:
03 November 2010
ISBN: 9780520947214
Format: eBook
Preface
Acknowledgments
Abstract
Introduction
A bleak future • What’s recess got to do with it? • The mess we’ve
created • Digging ourselves out! • Why a book? • Why this
idea? • Why this book? • Instant Recess . . . in a nutshell
1 The High Price of a Sedentary America and the Challenge of
Getting Society Moving
The lure of the couch is costing us and killing us! • The challenge:
The deck is stacked against us! • The science-industrial complex
2 The Benefits of Widespread Physical Activity and
Opportunities to Move the Needle 54
There’s almost nothing exercise can’t fix — or at least improve on a
bit • The opportunity: A little goes a looong way • So where do we
go from here?
3 The Evolution of an Idea
Who, exactly, is talking? • How I fell in love with public health •
A mosaic of lenses • A historical perspective • Launching my life’s
work • An emerging perspective • Inspiration — the art and science
behind the recess model • Science, like politics, is usually personal
4 The Marketing and Social Marketing of Physical Activity
and Fitness
Why a marketing perspective? • Evolution of the public face
of physical activity • Why marketing? Why now? • What we
did, and why and how we did it • Current activity marketing
campaigns • Looking to the future: A model for the social
marketing of Instant Recess • The messenger and the medium
5 The Case for the Instant Recess Model
The conceptual framework • How does it work? • How can you
make it work? • Is it workable? • How to get it to work in your
organization • Wrapping it up and putting a bow on it
6 Instant Recess — What’s Good for the Waistline Is Good for
the Bottom Line!
Does it work? • Dissemination • Intervention spotlight • Instant
Recess Leaves the Nest • Where we’re going from here
7 A Glimpse into the Future: How the Recess Model Sparked a
Physical Activity Movement 219
Why Instant Recess worked • How Instant Recess worked • Toward
a brighter future . . .
References
About the Author
Index
Appendices are available at www.toniyancey.com.
Acknowledgments
Abstract
Introduction
A bleak future • What’s recess got to do with it? • The mess we’ve
created • Digging ourselves out! • Why a book? • Why this
idea? • Why this book? • Instant Recess . . . in a nutshell
1 The High Price of a Sedentary America and the Challenge of
Getting Society Moving
The lure of the couch is costing us and killing us! • The challenge:
The deck is stacked against us! • The science-industrial complex
2 The Benefits of Widespread Physical Activity and
Opportunities to Move the Needle 54
There’s almost nothing exercise can’t fix — or at least improve on a
bit • The opportunity: A little goes a looong way • So where do we
go from here?
3 The Evolution of an Idea
Who, exactly, is talking? • How I fell in love with public health •
A mosaic of lenses • A historical perspective • Launching my life’s
work • An emerging perspective • Inspiration — the art and science
behind the recess model • Science, like politics, is usually personal
4 The Marketing and Social Marketing of Physical Activity
and Fitness
Why a marketing perspective? • Evolution of the public face
of physical activity • Why marketing? Why now? • What we
did, and why and how we did it • Current activity marketing
campaigns • Looking to the future: A model for the social
marketing of Instant Recess • The messenger and the medium
5 The Case for the Instant Recess Model
The conceptual framework • How does it work? • How can you
make it work? • Is it workable? • How to get it to work in your
organization • Wrapping it up and putting a bow on it
6 Instant Recess — What’s Good for the Waistline Is Good for
the Bottom Line!
Does it work? • Dissemination • Intervention spotlight • Instant
Recess Leaves the Nest • Where we’re going from here
7 A Glimpse into the Future: How the Recess Model Sparked a
Physical Activity Movement 219
Why Instant Recess worked • How Instant Recess worked • Toward
a brighter future . . .
References
About the Author
Index
Appendices are available at www.toniyancey.com.