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Interpreting Television News

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Television news range among the most extensively investigated topics in communication studies. The book contributes to television news research by focusing on whether and how news viewers who wa...
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  • 16 October 2009
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Television news range among the most extensively investigated topics in communication studies. The book contributes to television news research by focusing on whether and how news viewers who watch the same news program form similar or different interpretations. The author develops a novel concept of interpretation based on cognitive complexity research. He strongly argues that qualitative and quantitative research methods work best if they complement one another.

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Price: $310.00
Pages: 333
Publisher: De Gruyter
Imprint: De Gruyter Mouton
Publication Date: 16 October 2009
ISBN: 9783110209891
Format: Hardcover
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Gabi Schaap, Radboud University Nijmegen, The Netherlands.