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James Leonard and Project X
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07 June 2027

A rich and complex story of conflict between design and industry, and an unknown designer poised to revolutionize the world.
The intriguing life story of a self-taught engineer and designer who produced world-class art in anonymity opens with the discovery of a rare 1948 catalogue of modern furniture. Working in the same British factory for 50 years, James Leonard used a revolutionary cast aluminum process invented during World War II. His postwar Project X was so successful it established a monopoly within a year with striking chairs and desks in British schools, imported by Knoll to the United States. But his most beautiful design, the X202 "Armchair" remains unknown. By contrast, the paired "Student Chair," the X200, sold over a million copies, the most successful chair in British history. The central mystery of the chairs’ contrasting fates involves his boss's dismissal as 'unfit' at the peak of success, the marvel of the Mosquito fighter/bomber, obsession with a winning racecar, mysterious double lives, a financial scandal, and the eternal battle between art and business. As Wyeth details Leonard's double life among the avant-garde and the unprecedented achievement of Project X, he reveals forces that compromise great art, just as he shows James Leonard to be a superlatively talented designer. To analyze his designs requires an approach closer to TJ Clark on Cezanne or other art historical works that unfold a universe through small details, coincidences, and associations. This fascinating micro-history will intrigue the everyday reader as much as design historians and specialists.
Author Peter Wyeth has been called "the original forensic archaeologist of design, solving the crimes of under appreciation."
"Again, filmmaker, writer and researcher Peter Wyeth surprises us by unveiling the story of another unsung hero. The designer and engineer James Leonard can be described as the English version of the French constructer Jean Prouvé, whom he met in 1946 to discuss joint projects. Until this book, Leonard’s story was unknown even to specialists. It is told here with profound insight and knowledge and throws a searchlight on the extraordinary contrast between his successful million-selling school chair (X200), made from postwar surplus aluminum, and the astonishing design of the X202 armchair. This die-cast aluminum wonder, of beautiful design, was cast in two highly-complex side castings, a new technique as used during World War II in the construction of the Mosquito fighter/bomber. Leonard developed the use of this method for his most advanced chair, of which no surviving example is known, but whose existence is proven in catalogue photographs as the very finest example of forging ploughshares from swords." —Burkhardt Rukschcio, author Adolf Loos: Leben und Werk, Eileen Gray furniture restorer, Jean Prouvé restorer
"The life and work of James Leonard, and his boss Johnny Appleton, presents a remarkable example of design creativity and entrepreneurial initiative that deserves to be far more widely known and celebrated. Their innovations in school furniture, as well as the ESA's pivotal role in the education supply industry, stand as conspicuous outliers in the narrative of Britain’s post-war recovery. Specifically, the mass production of the unique X200 chair contrasts sharply with the conventional history of modern chair design as a succession of exclusive and expensive classics. Peter Wyeth’s tenacious research in exhuming this enthralling story will now restore the name of James Leonard to its proper place in the pantheon of modern furniture design." —John Allan: Chairman, The Isokon Gallery Trust, former Director of Avanti Architects, author of Revaluing Modern Architecture and Berthold Lubetkin
Foreword and Introduction
Art & Industry
1. The Art: of James Leonard: against all odds
2. The Industry: The factory and James Leonard
3. Johnny Appleton and John Leonard
4. The X202: The best chair in the world?
Battles
5. The politics of design: The Society of Industrial Artists and James Leonard.
6. Fielding’s Folly: The Mosquito and Geoffrey De Havilland
7. Drawing the Dead Horse: Aluminum as a risky choice of material.
8. Project X: Conception and planning
9. Deep Midwinter: 1947
Project X
10. Aluminum Furniture catalogue (1947/8)
11. The X200 chair: Most successful chair in British history
12. The X301 Master’s desk
13. The X103 stacking table
14. X+: The X100 desk and other desks
Design: Britain and the World
15. Pugin to Summers: Leonard and furniture design in Britain 1840-1947
16. Im-Prouve: Leonard and Appleton meet Prouvé, and the X103 copy
17. Aalto: pushing bent plywood to the limits
18. Project X meets the World: Ponti and Domus 1948
Downs & Ups
19. Not-the-X202: The wooden arm battle, the Appleton scandal, and the 1967 Composite PL80 chairs.
20. The Mystery of James Leonard: Two lives
21. Seven mysteries solved.
Addendum
Making a masterpiece: The X202 reborn
Notes
Bibliography
Index