Skip to product information
1 of 1

Lead Self First

Regular price $9.99
Regular price $0.00 Sale price $9.99
Sold out
When you’re an ambitious leader of a growing SME, inner unrest is almost inevitable - but there’s a cost. It wastes time, resources and your ability to enjoy the success you’ve built. Discover how ...
Read More
  • 29 June 2026
View Product Details

It starts with you.

Ever noticed that it’s when you’re on the brink of next-level growth that the inner unrest surfaces? It shows up in different ways. Maybe you can’t seem to get out of the day-to-day work to focus on strategic activities. Or you doubt your ability to take your growing SME to the next level. Or maybe you realise you’re so addicted to working that you feel guilty when you invest in self-care.

But the truth is that this inner unrest costs you and your business dear: it creates hidden buckets of waste that can stop you – and your team – from achieving and enjoying next-level growth.

The good news is that it all starts with you. The 7-step ‘Lead Self First’ framework will support you to take control by leading yourself first, and gives your team a structure they can use too, so you can navigate the challenges of growth with confidence and get from where you are to where you want to be.

Caroline McKenna is an accredited executive coach and founder of the award-winning Lead Self Coaching and Development, with 20 years’ experience working in growing SMEs, leading and developing teams. She coaches global business leaders and supports scaling SME leaders to navigate the challenges of pursuing ambitious goals. She developed the Lead Self First Model from her experience of working with Ireland's top entrepreneurs to unlock next-level growth.

files/i.png Icon
Price: $9.99
Publisher: Practical Inspiration Publishing
Imprint: Practical Inspiration Publishing
Publication Date: 29 June 2026
ISBN: 9781788609654
Format: eBook
REVIEWS Icon

Caroline McKenna is an accredited executive coach and founder of Lead Self Coaching and Development, with 20 years’ experience working in growing SMEs, leading and developing teams. She coaches global business leaders, and supports scaling SME leaders to navigate the challenges of pursuing ambitious goals. Caroline runs her award-winning business from Northern Ireland. She developed the Lean Self First Model from her experience of working with Ireland's top entrepreneurs to unlock next-level growth

Acknowledgements / testimonials

Foreword by Ryan Tierney - Lean Made Simple

Preface

Part 1: Foundation

Chapter 1: Identify Your Stories (Self-Limiting Beliefs)

Chapter 2: Increase Your Self Awareness

Chapter 3: Prioritise Self Care

Part 2: Direction

Chapter 4: Know Your Self Purpose

Chapter 5: Get Clear on What You Want and How You Are Going to Get There - Strategic Planning

Part 3: Implementation

Chapter 6: Challenge Your Habits and Behaviours - Systems for Success

Chapter 7: How to Achieve Sustained Success

Conclusion

Bibliography



Foreword 6

Introduction 7

Even ambitious leaders who are forging ahead, feel the strain 9

How Unrest Creates Waste 9

The Model Explained 10

Getting The Most From This Book 11

Let’s Begin 12

Chapter 1 - Step 1: Self-Stories 13 Understanding Self Stories 13 Where Your Stories Come From and How They Hold You Back 15 Standard Operating Procedure 19 Impact of Stories on Team 22 Actions Checklist: 22 Value Unlocked 23

Chapter 2 - Step 2: Self-Care 24 The Leader Self-Care Mindset Shift 24 High Performance Through Refuel and Recovery 26 The Cost of Neglecting What Matters Most 27 Removing The Blocks to Self-Care 29 Lean Tools for Personal Wellbeing 30 Protecting Your Energy 32 Impact of Self-Care on Teams 36 Actions Checklist: 36 Value Unlocked 37 Freedom Frame 37

Chapter 3 - Step 3: Self-Awareness 37 Start with Your Thinking 38 Lean Into Your Strengths and Know Your Weaknesses 41 Strengths 41 Understanding Your Waste Behaviours 47 Treat Triggers As Gold 48 Identity, Self-Worth and Resilience 51 Impact of Self-Awareness on Teams: 55 Actions Checklist: 56 Value Unlocked 56 Freedom Frame 57

Chapter 4 - Step 4: Self-Purpose 57 Why Purpose Matters 57 Purpose Creates Pull, Flow and Energy 58 How to Discover Your Purpose 61 Purpose As a Leadership Compass 63 Aligning Purpose With Business and Leading Others 64 Checklist 65 Value Unlocked 66 Freedom Frame 66

Chapter 5 Step 5: Self-Strategy 66 Understanding Strategy 66 Creating Your Vision 68 Turning Vision Into Strategy 69 Aligning and Empowering the Team 73 Staying Connected to the Strategy 75 Impact on Self-Strategy on Team 78 Checklist 79 Value Unlocked 79 Freedom Frame 80

Chapter 6: Step 6: Self-Systems 80 Understanding What Gets In Your Way 81 Building Habits That Support Your Next Level 82 Enhancing Your Focus and Time Systems 85 Support Systems That Strengthen Your Success 87 Impact of Self-Systems on Team 88 Checklist 89 Value Unlocked 89

Chapter 7 - Step 7: Self-Sustained Success 90

Conclusion 101

Acknowledgements 103

About the Author 104

Bibliography 105