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Executives are busy people and LinkedIn is an extremely valuable resource. Once leaders know how to use LinkedIn for their desired purpose, they can quickly organize a 5-minute drill to accomplish their desired goals. LinkedIn represents the collaboration of two successful thought leaders, Lori Ruff and Joe Frankie III, both of whom have consulted with and crafted profiles for hundreds of executives since the early days of LinkedIn. They provide recommendations for representing oneself online as well as advice on how to navigate a daily routine for executives and leaders to keep themselves in sight and top of mind to people looking for someone just like them. Whether someone is representing their company or themselves, online image does matter and Lori and Joe show readers how to achieve online networking success.
In this book, Lori and Joe prove that building strong, mutually beneficial relationships, which are at the core of every successful leader's network, in 5-Minutes-a-day can be done! They will leave you wanting more with the results you'll be able to achieve. “5-Minutes” a day made a difference for my business, I know it will for yours, too.
David L. Hancock, Founder, Morgan James Publishers
People know a leader cares because s/he is connected to them. If you aspire to be a leader that cares and so increase the influence of your network and its impact on your community, Lori and Joe's personable approach will draw you in and inspire new ideas for you to achieve extraordinary results.
Charles P. Garcia, 2019 Harvard University Advanced Leadership Initiative Fellow
Lori and Joe’s long histories of building bridges for others across the LinkedIn network make them super-qualified to offer these actionable tips and strategies for success. Not only is their teaching incredibly helpful, but their hearts come through on every page. Read it now!
Joel Comm, New York Times Best-Selling Author
In this book, Lori and Joe give you a distinct competitive advantage. How? By showing you how to navigate the nuances of building authentic relationships on LinkedIn, the most powerful online networking tool of our day for meeting influencers. Take it!
Scott Friedman, Global Speaking Fellow
Lori and Joe address a topic near and dear to me... connecting with people and building relationships. Their focus is a critical platform for long-term success, and how to use it efficiently. Read this book AND... Be authentic, Be real, Be human. Network, and build Communities because... a Network gives you Reach, but a Community gives you Power. #RonR... #NoLetUp!
Ted Rubin, Best-Selling Author