There is great news and bad news when it comes to podcasting.

The great news? Anybody can start a podcast. The bad news? Anybody can start a podcast. And it seems as if everyone is starting a podcast.

A simple Google search reveals countless guides about how to start a podcast. From equipment to software, someone can go live with a new podcast in a matter of days with simple step-by-step instructions about recording and launching their show.

But what’s lacking is simple and effective training on how to create a podcast that’s actually listenable—that makes listeners hit that subscribe button. In Listenable, syndicated morning-drive radio host, Bert Weiss, shares a simple content and delivery strategy anyone can use to produce a show that builds a large, loyal audience.