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Living Colours

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The great mystery of color explaine using the kowledge we have from history to science, from art to psychology.  Why does the color catch our attention and fascinate us until seducing us? The answe...
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  • 10 October 2023
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The great mystery of color explaine using the kowledge we have from history to science, from art to psychology. 

 Why does the color catch our attention and fascinate us until seducing us? The answer is easy: because it is mysterious. Speaking of color means taking note of its enigmatic nature, of the inexplicable process of sublimation that through the centuries has made it ritual, memory, symbol, emotion. From a physiological and psychological point of view, our reactions to chromatic stimuli are complex. And if in recent decades colors seemed to have disappeared from our homes, today the interior is pervaded by bright and expressive colors, a powerful use of color on surfaces, accessories and accessories. Because colors arouse emotions, unconscious reactions, assume personal and collective meanings, and a colorful environment can positively or negatively affect our psychophysical well-being.

Color is an extraordinary strategy of nature, a formidable means of information related to the survival of living beings. In the history of humanity, it has been the subject of studies and fascinations, which have given birth to a world of myths, mysteries and curiosities. Yet color is also linked to a technological and scientific universe of great value linked closely to the universe of living. It is no coincidence that the explosion of new opportunities and decorative technologies or new applications has taken over a dizzying rise of color, driven by the desire to change, the need to create an ideal environment.

This book tries to tell both the color as history and mystery, both as a technical application, revealing origins and secrets, providing tools, a few easy rules, practical tips and creative ideas. In order to put the magic of color into practice in a project or just to treasure it and finally understand why in some environments we are just fine and in others we feel uncomfortable.

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Price: $19.95
Pages: 192
Publisher: Hoaki Books
Imprint: Hoaki
Publication Date: 10 October 2023
Trim Size: 8.27 X 5.91 in
ISBN: 9788419220370
Format: Paperback
BISACs: ARCHITECTURE / Interior Design / General, HOUSE & HOME / Decorating & Furnishings, ART / Color Theory
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Massimo Caiazzo (Naples, 1966), an expert in color design, combines academic experience with the “sensitive” design of light and color in the fields of architecture, design, fashion and communication. He studied with the internationally influential designers Alessandro Mendini, Frank Mahnke and Narciso Silvestrini. He is president of IACC Italia, headquarters of the International Association of Colour Consultants, founded in 1957 in Hilversum, and cited by the Munsell Color Foundation as being among the four best color programs in the world.

INTRODUCTION.

A MATTER OF INSTINCT AND EXPERIENCE

1. A WORLD OF SENSATIONS
Colour and Temperature
Influences on Taste
Olfactory Associations
Tactile and Texture Sensations
The Perception of Sound
The Temporal Dimension
Assessment of Weight
Question of Size
The Sense of Space

2. LADIES AND GENTLEMEN, THE COLOURS
2.1. The Yellow
2.2. The Red
2.3. The Blue
2.4. The Green
2.5. The Orange
2.6. The Rose
2.7. The Indigo
2.8. The Violet
2.9. The Brown
2.10. The Grey
2.11. The Gold
2.12. The White
2.13. The Black

3. MY FAVORITE COLOR
Reflections on Character and Mood
An Extraordinary Means of Communication
It is Also a Question of Shape and Size
A Bit of Colour Physiology
The Interaction Between Our Body and Colours

4. THE SIX GOLDEN RULES
Contrasts and Harmonies
The Behaviour of Light
The Basics of Chromatic Design
The Colour Systems

5. IN THE RIGHT LIGHT
The Biological Clock Has 24 Hours
The Habit of Artificial Lighting

6.A BIT OF HISTORY
The Discovery of The Art of Creating Colours
Industrial Change and The Triumph of Chemistry
The New Style of The Bourgeoisie
The Revolutions of The Twentieth Century
From Post-War Euphoria to Late-Century Minimalism

7. TITIAN’S RED, ARMANI’S GREIGE, THE LAND OF SIENA
The Sensitivity of The Ancient Romans
Renaissance Theories and Techniques
Titian and Freedom of Expression
Landscape Treasures and Craftsmanship
The Excellence of Italian Style

8.MILLIONS OF PIXELS AND SHADES
The Discovery of Changing Colours
From Physics to New Technologies
Learning From Mother Nature

BRIEF GLOSSARY

ACKNOWLEDGMENTS

BIBLIOGRAPHICAL NOTE