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Making an American Festival

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This provocative history of the largest annual Chinese celebration in the United States—the Chinese New Year parade and beauty pageant in San Francisco—opens a new window onto the evolution of one ...
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  • 15 November 2023
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This provocative history of the largest annual Chinese celebration in the United States—the Chinese New Year parade and beauty pageant in San Francisco—opens a new window onto the evolution of one Chinese American community over the second half of the twentieth century. In a vividly detailed account that incorporates many different voices and perspectives, Chiou-ling Yeh explores the origins of these public events and charts how, from their beginning in 1953, they developed as a result of Chinese business community ties with American culture, business, and politics. What emerges is a fascinating picture of how an ethnic community shaped and was shaped by transnational and national politics, economics, ethnic movements, feminism, and queer activism.


This provocative history of the largest annual Chinese celebration in the United States—the Chinese New Year parade and beauty pageant in San Francisco—opens a new window onto the evolution of one Chinese American community over the second half of the twe
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Price: $34.95
Pages: 336
Publisher: University of California Press
Imprint: University of California Press
Publication Date: 15 November 2023
ISBN: 9780520942431
Format: eBook
REVIEWS Icon
list of illustrations
acknowledgments
Introduction / Making Multicultural America: Cold War Politics, Ethnic Celebrations, and Chinese America

1. Transnational Celebrations in Changing Political Climates
2. "In the Traditions of China and in the Freedom of America": The Making of the Chinese New Year Festival
3. Constructing a "Model Minority" Identity: The Miss Chinatown U.S.A. Beauty Pageant
4. Yellow Power: Race, Class, Gender, and Activism
5. Heated Debate on the Ethnic Beauty Pageant
6. Hybridity in Culture, Memory, and Politics
7. Selling Chineseness and Marketing Chinese New Year: Corporate Sponsorship, Television Broadcasts, and Counter Memory
8. "We Are One Family": Queerness, Transnationalism, and Identity Politics

Epilogue / Post–Cold War Celebrations
notes
bibliography
index