Some error occured while loading the Quick View. Please close the Quick View and try reloading the page.
The companies that win with AI won’t be the ones that adopt it. They’ll be the ones that rebuild around it.
Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild—fast.
This is not a book of tactics. It’s a blueprint for transforming how your company senses shifts in demand, adapts GTM in real time, and scales with the market—not against it. You’ll learn how to decentralize decision-making, embed AI into execution, and move capital, people, and priorities at the speed of market signal. If you're serious about building a company that thrives in the AI era—not just survives it—this is your operating manual.
Felix Danczak is the founder of Market-Led Growth and Head of AI & Growth at Pembroke VCT. Previously COO of intelligent paywall company Zephr and Global Marketing Lead at Zuora, Felix helps founders, boards, and GTM leaders rewire how they scale in the age of AI.
Introduction
Part 1: Where We Are, Why We’re Here, And Where We’re Going
Chapter 1: A New Game Has Begun
Chapter 2: The Broken Playbooks
Chapter 3: The Market-Led Growth Operating System
Part 2: Inside the MLG Model
Chapter 4: Shared Market Intelligence
Chapter 5: Decentralized Market Pods
Chapter 6: Adaptive GTM Execution
Chapter 7: Leadership as Velocity
Chapter 8: The Metrics That Matter in MLG
Chapter 9: Adaptive Capital & Planning
Chapter 10: AI-Native Execution
Part 3: Implementing Market-Led Growth
Chapter 11: Building Your First Perpetual PMF Loop
Chapter 12: Fractal Growth: Scaling an MLG Business
Chapter 13: Beyond Implementation - Risks, Realities and Futures of Growth
Afterword: A Letter to You, Dear Reader