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Masculinity in Chinese Digital Culture

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This book explores how masculinities are represented and transformed from Chinese digital games to their fanfiction.
  • 03 November 2026
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Over the last 15 years, Chinese videogames and fan production have become spaces where state-sanctioned gender norms are reproduced, altered, and challenged. This book analyzes the representation of masculinity in the Massively Multiplayer Online Role-Playing Game (MMORPG) Jianxiaqingyuan Online (Jian 3) (2009) and how fanfiction writers either reproduce or transform these representations. By doing so, the book contributes to game studies by providing insights into how masculinity is represented in Chinese MMORPGs and exploring the ideological implications of the relationship between games and fanfiction. It also contributes to fan studies by showcasing the different textual and rhetorical strategies used by fanfic writers to negotiate with state-sanctioned gender norms.

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Price: $24.95
Pages: 100
Publisher: Anthem Press
Imprint: Anthem Press
Series: Anthem Impact in Asian Media, Cinema and Communications
Publication Date: 03 November 2026
Trim Size: 9.00 X 6.00 in
ISBN: 9781801360043
Format: Paperback
BISACs: FICTION / Fantasy / Contemporary, Contemporary fantasy / Low fantasy, SOCIAL SCIENCE / Cultural & Ethnic Studies / Asian Studies, GAMES & ACTIVITIES / Video & Mobile, Popular culture, Media studies: internet, digital media and society
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Yuhua Hanna Wu’s research focuses on digital media, especially focusing on digital games from the perspectives of fan studies, cultural studies, and gender studies.



Yuhua Hanna Wu’s research focuses on digital media, especially focusing on digital games from the perspectives of fan studies, cultural studies, and gender studies. Her PhD topic focuses on the transformation of ideology and form from Chinese videogames to their fanfiction. In addition to her research, she has designed and taught courses in game studies, media studies, communication studies, and cultural studies. Her work has been published in leading international SSCI (Social Sciences Citation Index)-indexed top journals, including Information, Communication & Society. She currently serves as the Public Relations Officer at the Chinese Digital Game Research Association.