Harvey S. Firestone was one of the leaders of American industry. In a testament to his thoughtful corporate leadership, Firestone tires are still on cars everywhere. Many of the insights he shares on how to start and run a company are as relevant today as when they were originally written.

I The Labour of Thinking II Swapping Horses and Ideas III Wild Rose Lotion IV Starting the Company V The First Profits VI Starting in the Pneumatic Tire Business VII The Development of the Industry VIII Management and Frills IX Is it Necessary? Can it be Simplified? X The Human Relation XI Some Things We Have Learned about Selling XII Taking the Bunk out of Sales XIII Camping with Edison, Ford, and Burroughs XIV Camping Through the Smoky Mountains and the Shenandoah Valley XV More Camping, some Business Philosophy, and Two Presidents XVI Between Failure and Success XVII America Should Produce its Own Rubber XVIII Why I am in Business