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There is no single methodology for creating the perfect product—but you can increase your odds.
One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
Price: $54.99
Pages: 299
Publisher: Rosenfeld Media
Imprint: Rosenfeld Media
Publication Date:
01 February 2008
ISBN: 9781933820064
Format: Paperback
BISACs:
COMPUTERS / User Interfaces, Behavioural economics, COMPUTERS / Human-Computer Interaction (HCI), BUSINESS & ECONOMICS / Research & Development, TECHNOLOGY & ENGINEERING / Industrial Design / Product, BUSINESS & ECONOMICS / Consumer Behavior, Research & development management, Technical design, Human–computer interaction, User interface design & usability
