This chapter focuses on microbial bioprotectants and the marketplace. The chapter begins by first discussing the latest figure in terms of microbial bioprotectants global market value. It also highlights the different types and ways these bioprotectants can be used. The chapter also discusses the trends and drivers in the microbial market, focusing specifically on why microbials dominate and the factors that drive bioprotectant adoption. A section on the myths about the bioprotectant market is also included, which is then followed by a discussion of the limitations for using microbial bioprotectants. Future opportunities and threats for microbial bioprotectants are also highlighted.