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Mind Your Business

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Mind Your Business: Merging Meaningful Work with Financial Wisdom is the course every counselor wishes they had in grad school. Blending real-world wisdom with practical tools, this book demystifie...
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  • 15 February 2026
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Mind Your Business: Merging Meaningful Work with Financial Wisdom is the course every counselor wishes they had in grad school. Blending real-world wisdom with practical tools, this book demystifies the business side of therapy—without sacrificing heart. Whether you’re a student, associate, or seasoned clinician, this down-to-earth guide helps you earn a living while staying true to your calling. Covering topics like financial literacy, legal and ethical essentials, marketing, innovation, supervision, and retirement planning, it offers real-life examples, expert insights, and mentorship you can actually use. The book moves beyond private practice basics to explore diverse income streams, administrative must-knows, and modern challenges like cybersecurity and hustle culture. Written in a candid, mentor-style voice by Drs. Jude and Julius Austin—both practicing clinicians and counselor educators—this is a business book that gets it. You won’t find empty jargon or cookie-cutter advice here. You’ll find clarity, encouragement, and a roadmap to build a counseling career that’s both sustainable and deeply meaningful. From developing your own business-savvy to "securing the bag", this guide is full of the financial and business wisdom that every counselor wishes they had received in graduate school. It moves beyond private-practice basics to explore diverse income streams, administrative must-knows, and modern challenges like cybersecurity and hustle culture. Offering tangible examples, expert tips, and mentorship you can actually use, this down-to-earth guide helps you earn a living while staying true to your calling.
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Price: $37.95
Pages: 284
Publisher: American Counseling Association (ACA)
Imprint: American Counseling Association
Publication Date: 15 February 2026
Trim Size: 9.00 X 6.00 in
ISBN: 9781556200090
Format: Paperback
BISACs: PSYCHOLOGY / Practice Management, PSYCHOLOGY / Psychotherapy / Counseling, BUSINESS & ECONOMICS / Entrepreneurship
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Chapter 1: The Counselor as Businessperson

Chapter 2: Trends and Insights within the Counseling Marketplace

Chapter 3: Our Earning Potential

Chapter 4: Getting out of the Hole

Chapter 5: Professional and Legal Considerations

Chapter 6: Traditional Business

Chapter 7: Non-traditional Business and Side Hustles in Counseling

Chapter 8: Administrative Duties

Chapter 9: Marketing Strategies for Counselors

Chapter 10: Taking Advantage of Counseling Innovation

Chapter 11: A Trainer’s Paradise

Chapter 12: The Business of Supervision

Chapter 13: Evaluating and Improving Your Business

Chapter 14: Generating Wealth Towards Retirement

Chapter 15: Having Money on the Mind and Not in the Heart

Epilogue: Putting it Together