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Misogynoir Transformed

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Where racism and sexism meet—an understanding of anti-Black misogynyWhen Moya Bailey first coined the term misogynoir, she defined it as the ways anti-Black and misogynistic representation shape br...
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  • 25 May 2021
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Where racism and sexism meet—an understanding of anti-Black misogyny

When Moya Bailey first coined the term misogynoir, she defined it as the ways anti-Black and misogynistic representation shape broader ideas about Black women, particularly in visual culture and digital spaces. She had no idea that the term would go viral, touching a cultural nerve and quickly entering into the lexicon. Misogynoir now has its own Wikipedia page and hashtag, and has been featured on Comedy Central’s The Daily Show and CNN’s Cuomo Prime Time. In Misogynoir Transformed, Bailey delves into her groundbreaking concept, highlighting Black women’s digital resistance to anti-Black misogyny on YouTube, Facebook, Tumblr, and other platforms.

At a time when Black women are depicted as more ugly, deficient, hypersexual, and unhealthy than their non-Black counterparts, Bailey explores how Black women have bravely used social-media platforms to confront misogynoir in a number of courageous—and, most importantly, effective—ways. Focusing on queer and trans Black women, she shows us the importance of carving out digital spaces, where communities are built around queer Black webshows and hashtags like #GirlsLikeUs.

Bailey shows how Black women actively reimagine the world by engaging in powerful forms of digital resistance at a time when anti-Black misogyny is thriving on social media. A groundbreaking work, Misogynoir Transformed highlights Black women’s remarkable efforts to disrupt mainstream narratives, subvert negative stereotypes, and reclaim their lives.

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Price: $15.00
Publisher: NYU Press
Imprint: NYU Press
Series: Intersections
Publication Date: 25 May 2021
ISBN: 9781479890491
Format: eBook
BISACs: SOCIAL SCIENCE / Media Studies, SOCIAL SCIENCE / Women's Studies, SOCIAL SCIENCE / Ethnic Studies / American / African American Studies
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Bailey's aims are ambitious. She's not interested in just shining a light on misogynoir; she's interested in its destruction. In a voice that is scholarly yet accessible, she tackles media culture from television and film to Tumblr to YouTube web series, to hashtags, revealing how different media contribute to, transform and/or challenge the pervasive circulation of misogynoir and, importantly, how Black people deploy digital activism to resist.
Moya Bailey is Associate Professor in the School of Communication at Northwestern University. She is the digital alchemist for the Octavia E. Butler Legacy Network and the Board President of Allied Media Projects, a Detroit-based movement media organization that supports an ever-growing network of activists and organizers.