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Mobile and Electronic Media Use in Rural South India

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This book explores how rural communities engage with communication technologies through “adaptive modernization”, showing how mobile phones, television and digital media are shaped by local context...
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  • 01 May 2027
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This book explores how rural communities engage with communication technologies through “adaptive modernization”, showing how mobile phones, television and digital media are shaped by local contexts and lived experience.
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Price: $127.95
Pages: 240
Publisher: Bristol University Press
Imprint: Bristol University Press
Publication Date: 01 May 2027
ISBN: 9781529259551
Format: Hardcover
BISACs: SOCIAL SCIENCE / Technology Studies, Media studies: internet, digital media and society, SOCIAL SCIENCE / Sociology / Rural, SOCIAL SCIENCE / Media Studies, Communication studies, Impact of science and technology on society, Digital and information technologies: social and ethical aspects
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Sujatha Sosale is Associate Professor in the School of Journalism and Mass Communication at the University of Iowa.

Preface and Acknowledgments

1. Introduction: Adaptive Modernizations

2. Background and Context: Defining the Joida Region

3. “We would weave baskets in the evening….” Generational perspectives on mobile phones and television

4. Joida’s Gendered Technological Divide

5. News in Joida: Watching, Listening, Reading, Writing. (Scrolling?)

6. “We do our school projects on WhatsApp” – Youth and Mobile Phones

Conclusion – Domesticating “mobile” and television at the Edge of the Grid