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A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.
Price: $36.95
Pages: 208
Publisher: Turner Publishing Company
Imprint: Fieldstone Alliance
Series: Marketing Workbook for Nonprofit Organizations
Publication Date:
15 August 1997
Trim Size: 10.78 X 8.59 in
ISBN: 9780940069107
Format: Paperback
