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Research on Africa has grown rapidly in recent years. This growth reflects a recognition that outcomes across the continent cannot be understood without closer attention to the underlying structures that shape them. Rather than offering a narrow or single disciplinary account, Modern Studies in African Society provides a balanced view and insight into the key issues facing society across the continent. The chapters explore themes not as isolated topics, but as interconnected challenges shaped by broader institutional, historical and social dynamics.
The result is a volume that shows that understanding key issues demands both accessible frameworks for new learners and deeper interrogation for more advanced scholars. It demonstrates to students that insights drawn from across disciplines provide a structured answer to complex societal questions while also remaining accessible to researchers in other fields and policy professionals; to experienced researchers, the same issues reveal important gaps in existing explanations. The chapters within point to areas where current knowledge remains limited and where further work is needed to shape the direction of future contributions.
Despite the expansion of scholarship on Africa, conventional accounts of business and society often remain anchored in taken for granted assumptions and partial perspectives. The New Frontiers in African Business and Society series offers a more critical examination of how these assumptions are formed and sustained. The outcome is a body of work that not only challenges existing knowledge but also identifies the key areas where more sustained inquiry is required.
Kingsley Obi Omeihe is an Associate Professor of Marketing and Entrepreneurship at the University of the West of Scotland. He holds the position of co-Chair of African Studies at the British Academy of Management and President of the Academy for African Studies.
Christian Harrison is Professor of Leadership and Enterprise at the University of Greater Manchester. He is also the Director of the Centre for Leadership and Empowerment in Greater Manchester. He holds the position of co-Chair of African Studies at the British Academy of Management and Chair of the Academy for African Studies.
Chapter 1. A Plea for Framing the Study of Modern African Society; Kingsley Obi Omeihe and Christian Harrison
Chapter 2. Sustainable Supply Chain Management: Challenges and Opportunities in the 4th Industrial Revolution in an African Perspective; Charles Asare, Ofori Issah; Nana Arko Cole, Kwame Ntim Sekyere, Dipendra Bagale, and Christian Harrison
Chapter 3. Good Idea but not Feasible: Reciprocal First Name and Voice among Doctors in Ghanaian Surgical Teams; Emmanuel Kwasi Mawuena, Nii Armah Adu-Aryee, Saviour Ayertey Nubuor, Edward Asumanu, Stephen Tabiri, and Mohammed Albezel
Chapter 4. Impact Analysis on the Sustainability of the Franc Zone Economies; Francine Tagoudi
Chapter 5. The Future of Healthcare in Algeria: An Analysis of Policy and Implementation; Sabrina Azzi, Moussa Messaili, Younes Hidra, and Brahim Foudi
Chapter 6. Leadership and Socio-Cultural Influences on Young Employees: Evidence from Morocco; Abdelmoughit Semlali and Ahmed Beloucif
Chapter 7. Transformative role of Collective Action in Women Entrepreneurs’ Economic Empowerment and Gender Parity in Nigeria; Elizabeth Ujah and Oghogho Destina Ovuakporie
Chapter 8. Risk Communication Model: An Efficient and Effective Way to Manage the Operational Risks Faced by Nigerian SMEs; Linus Uche Emeanulu
Chapter 9. Factors Critical to the Effectiveness and Sustainability of Civil Society Organisations (CSOs) in Malawi; Charles Ephron Nzawa, Christian Harrison, and Zahra Salimi
Chapter 10. Behavioural Finance Insights from the Global South: Understanding Depositor Risk and Decision-Making in Zambia; Mashombotwa Mukwena and Christian Harrison