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Moral Design and Green Technology
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Welcome to the Anthropocene, the era in which humans have put a tangible mark on our planet. But also the era in which humans and technology have the potential to shape the necessary transitions to...
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29 May 2025

Welcome to the Anthropocene, the era in which humans have put a tangible mark on our planet. But also the era in which humans and technology have the potential to shape the necessary transitions towards a sustainable world. Technology and nature are often considered as two opposing phenomena. However, they are increasingly intertwined, for better or worse. In this book, we explore how technology and nature relate to one another in the moral design of new, green technology.
This book is relevant for IT and engineering professionals, business leaders and policy makers with (green) innovation in their portfolios and students of (applied) science who are interested in either sustainable and green design of technology or in the application of technology – with an emphasis on AI and IT – to create a greener, more sustainable world. The chapters have been written by experts and leading researchers in an attractive, accessible, and practical writing style. Each chapter offers colourful examples and challenges the reader to critically think through moral decision-making and the design of innovations considering our planet’s perspective. This is a conceptual change in values. Nature should not be considered as a resource: it is the fabric of life that makes our own existence possible.
This book is relevant for IT and engineering professionals, business leaders and policy makers with (green) innovation in their portfolios and students of (applied) science who are interested in either sustainable and green design of technology or in the application of technology – with an emphasis on AI and IT – to create a greener, more sustainable world. The chapters have been written by experts and leading researchers in an attractive, accessible, and practical writing style. Each chapter offers colourful examples and challenges the reader to critically think through moral decision-making and the design of innovations considering our planet’s perspective. This is a conceptual change in values. Nature should not be considered as a resource: it is the fabric of life that makes our own existence possible.
Price: $130.00
Pages: 258
Publisher: Brill
Imprint: Brill | Wageningen Academic
Publication Date:
29 May 2025
ISBN: 9789004711679
Format: Hardcover
Bart Wernaart is Professor of Moral Design Strategy and Chair of the Centre of Expertise Sustainable and Circular Transitions at Fontys University of Applied Sciences, The Netherlands. He earned his Ph.D. in the field of international human rights law and has extensive experience in teaching legal subjects in business schools. He is the head of Research at Fontys Business and Communication.
Gerard Schouten is Professor of AI & data at Fontys University of Applied Sciences and Chair of the Centre of Expertise AI for Society. He earned his Ph.D. in the field of cognition and perception, and has extensive experience in applied research and teaching data- and AI-related topics.
Gerard Schouten is Professor of AI & data at Fontys University of Applied Sciences and Chair of the Centre of Expertise AI for Society. He earned his Ph.D. in the field of cognition and perception, and has extensive experience in applied research and teaching data- and AI-related topics.