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Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles.
Price: $165.99
Pages: 244
Publisher: Emerald Group Publishing Limited
Imprint: Emerald Group Publishing Limited
Series: Advances in International Marketing
Publication Date:
27 January 2009
ISBN: 9781848554405
Format: Hardcover
BISACs:
BUSINESS & ECONOMICS / International / General, International business, Sales & marketing management
List of Contributors.
Preface.
An introduction to the AIM volume on MSU contributions to research in international business and innovation.
By the Red Cedar River: The development of my academic life in the field of international marketing and innovation.
A personal reflection on MSU contributions to innovation/new products.
Contributions of doctoral training at MSU: reflections and a tribute to Professor Cavusgil.
Influences and aspects of the Michigan state doctoral program.
Evolution of a research stream: Critical role of professor Cavusgil and Michigan State University.
MSU – A cradle of success: My story.
From global marketing strategy to global brand management: seeing the world through MSU colored lenses.
Beginnings of a fulfilling career.
Earning the doctoral degree: an example of relationship marketing.
Developing scholars for the innovation age.
The effects of MSU on me: A look at the past, present and future.
Wine, hybrids and nanotech: Exploring the undesirables.
The MSU flavor.
The culture that impacts intergenerationally.
A short essay on the program and the people who inspired me.
From Central Asia to Michigan State University: The Foundations of an Academic Career.
Reflections on my educational experience at Michigan State University.
On becoming a scholar: The role of mentors and institutions in the emergence of scholarship.
Reflections on the Research Path towards the Global company.
From global experiences to global brands: A quest to understand what lies behind their universal success.
The lifetime journey of international business for scholars and executives/managers: Collaboration with doctoral students.
The meaning of a scholar.
A world-class academic career: S. Tamer Cavusgil as a scholar, teacher, and mentor in the international business and marketing disciplines.
Advances in international marketing.
Michigan State University Contributions to International Business and Innovation.
Copyright page.