• Nathan's Famous
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Nathan's Famous

$17.95
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Through lessons and photos, "Nathan’s Famous" chronicles the history, behind-the-scenes business strategies and dramatic ups and downs of founder Nathan Handwerker, his son Murray, grandson William...
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  • 10 May 2016
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Nathan’s Famous: The First 100 Years of America’s Favorite Frankfurter Company chronicles the history and business strategies of company founder Nathan Handwerker that led to the success of an iconic international brand and two of America’s most loved foods: The Nathan’s Famous Frankfurter and Crinkle-cut French Fries. Brimming with photos of historic Coney Island, New York, Nathan’s Famous restaurants, and intimate family memories of author, former company Senior Vice president and grandson William Handwerker; "Nathan’s Famous" details entrepreneurial spirit, business lessons, dramatic corporate missteps and growth. William includes insights into three generations of the Handwerker family, beginning with the founder’s early life, growing up in extreme poverty in Galicia, Poland, as well as his own sons and grandson who contributed to expanding geographic locations, menu and the overall brand. Nathan’s may have started as a small hot dog stand in 1916, but by sticking to his philosophy to “give ‘em and let ‘em eat,” he was able to beat his competition by providing top quality food at low prices. "Nathan’s Famous" reveals the successes, trials and tribulations of growing Nathan’s original vision into the international frankfurter corporation it is today.

Author William Handwerker is the grandson of Nathan Handwerker, founder of America’s favorite frankfurter company and the iconic Coney Island, New York institution. Working alongside his grandfather and father, Murray, for 30 years, William penned "Nathan’s Famous" to commemorate the enormous entrepreneurial spirit of his grandfather’s legacy and the business history of one of America’s most loved foods---the Nathan’s Famous frankfurter. William has been interviewed by The Food Channel, the History Channel, and numerous national and New York media. He resides in Roslyn, New York and Delray Beach, Florida.

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Price: $17.95
Pages: 250
Publisher: Morgan James Publishing
Imprint: Morgan James Publishing
Publication Date: 10 May 2016
Trim Size: 9.00 X 6.00 in
ISBN: 9781630479343
Format: Paperback
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William Handwerker is the grandson of Nathan Handwerker, founder of America’s favorite frankfurter company and the iconic Coney Island, New York institution. Working alongside his grandfather and father, Murray, for 30 years, William penned Nathan’s Famous 100 Years to commemorate the enormous entrepreneurial spirit of his grandfather’s legacy and the business history of one of America’s most loved foods--the Nathan’s Famous frankfurter. He worked as a teenager at the Coney Island and Oceanside restaurants during summers, weekends, and holidays. After graduating from Ithaca College, William joined his family’s company fulltime in 1976. During his tenure, William spearheaded operational improvements, and promotional and marketing campaigns, including judging the early years of the Nathan’s Famous Hotdog Eating Contests. William, who rose to Senior Vice President of Corporate Foodservice, departed the company in 1996. William has been interviewed by The Food Channel, the History Channel, and numerous national and New York media.
SECTION I: FROM STEAMSHIP TO ROLLER COASTER

Chapter 1: From Galicia to Manhattan

Chapter 2: Family Fireworks

SECTION II: BILL’S THRILL ON THE STEEPLECHASE

Chapter 3: Murray’s Venture Outside Coney Island

Chapter 4: Nathan’s in the Public Eye

SECTION III: RIDING THE MERRY-GO-ROUND

Chapter 5: Walking into a Firestorm

Chapter 6: Saving Nathan’s: The Plan

SECTION IV: BUMPER CARS ON THE FREEWAY

Chapter 7: Margins and Marginality

Chapter 8: Nathan’s Goes Private Again

SECTION V: VIEW FROM THE FERRIS WHEEL

Chapter 9: Private Again, Public Again

Chapter 10: New Beginnings and Endings