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Nature’s Boardroom
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February 17, 2026

In 2022, Faith In Nature became the first company to appoint Nature to its board of directors, giving the natural world a voice and a vote in every decision and redefining the meaning of corporate responsibility. Nature’s Boardroom offers a behind-the-scenes look at this groundbreaking initiative, outlining how businesses can embed ‘Nature governance’ into their organisations.
Simeon Rose, Brand Director at Faith In Nature and co-creator of Nature on the Board, shares the story of how this bold idea took shape, the challenges and insights gained, and why more companies should follow suit.
Offering simple, practical tools for businesses, sustainability professionals and entrepreneurs, this book is a call to action for rethinking the relationship between business and the natural world.
“In fifty years’ time this will be described as a seminal and transformative book. Today, some will see it as niche, bohemian or alternative. While the establishment is history, Simeon and his team are making it. If you are serious about engaging with the world and not skating over the top of it, read this book. Better yet – act on it.” Tim Smit, Co-founder Eden Project
"We live in a time when, as humanity, we face a choice: either we reclaim our birthright as citizens of Nature, and thrive together; or we continue to operate as consumers of Nature, and condemn ourselves to fighting one another to survive. To give Nature a voice and a vote is a simple and beautiful way for organisations of all kinds to make that choice. This book is essential reading for our times: a profound idea, beautifully communicated." Jon Alexander, New Citizen Project
“It started as a whisper with a tone of curiosity while reading the first page. The conscious reflection that ‘You could do this with your company’ became ever more insistent as I read further. Simeon Rose has written a beautiful and generous book that may come to be seen as a significant landmark in humanity’s rethinking of its relationship with the rest of the living world.” Michael Pawlyn, architect and author of Biomimicry in Architecture
“Rose turns Nature from a passive victim into a bold board member. Imaginative and engaging, this book offers a fresh perspective on governance and genuinely makes you think differently.” Katherine Tubb, UK Business and Biodiversity Forum and University of Oxford
“Imagine how different the world would be if more people asked the simple question: 'What would Nature do?'. That's one of the powerful messages in Nature's Boardroom, a much-needed rationale for building and redirecting companies that are fit for the 21st century and beyond. Simeon Rose's clarity on how nature's wisdom can guide us to better business and life decisions is a truth-telling solution ready for a climate-impacted world.” Leyla Acaroglu, Disruptive Design
“Putting nature on the board marks an exciting new chapter in business governance. Deep gratitude to the team at Faith in Nature for nurturing the soil so that many more organisations can grow their own ways of bringing nature into decision-making.” Charmian Love, B Lab UK and University of Oxford
“Nature’s Boardroom does something inspired: by asking the question “what if”, Simeon Rose opens up fresh possibilities for business today. This book is a powerful, imaginative, and grounded provocation to anyone interested in what business is – and what it could be.” Mary Johnstone-Louis, Saïd Business School, University of Oxford
1. Lichen: Why This Idea and Why Now?
2. Moss: How Nature on the Board Works
3. Gorse: Guardianship and Speaking for Nature
4. Willow: Nature on the Board, Out in the Wild
5. Heather: A Cultural Shift
6. Bluebell: A Future with Nature at the Table