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Needy Media

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Surveying products and practices across a half century, in Needy Media Stephen Monteiro argues that the appeal of portable, networked personal media devices lies as much in how they behave as it do...
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  • 16 September 2025
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What makes our portable, networked personal media devices – smartphones, tablets, smartwatches – so irresistible? Reacting to our touch, voice, or gaze, seizing and keeping our attention with sounds, vibrations, and screen prompts, these objects construct an animated intimacy that builds trust and emotional dependence.

Needy Media explores how features such as face recognition, awareness sensors, and touchscreens have developed and intersected, tying them to key concepts of psychology, language, and the body. Surveying products and practices across a half century, Stephen Monteiro argues that the appeal is as much about how media devices behave as it is about the information they convey. Monteiro traces a symbiotic overreliance – a neediness – between users and devices, fostered by personalized aspects of digital materiality. The physical and emotional bonds that emerge, he argues, not only cast our devices as loyal companions adaptable to our needs and idiosyncrasies; they also facilitate the corporate harvesting of massive amounts of personal data in the name of making technology more friendly, intuitive, and individualized.

Raising important questions about privacy and power, Needy Media seeks answers in the complex and sensitive relationship between interface and body, a coupling that makes the networked object both an essential psychological presence and a lingering concern for our sense of self.

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Price: $34.95
Pages: 240
Publisher: McGill-Queen's University Press
Imprint: McGill-Queen's University Press
Publication Date: 16 September 2025
Trim Size: 9.00 X 6.00 in
ISBN: 9780228025986
Format: Hardcover
BISACs: SOCIAL SCIENCE / Technology Studies, SOCIAL SCIENCE / Cultural & Ethnic Studies / General, SOCIAL SCIENCE / Media Studies
REVIEWS Icon
"An exceptional and timely contribution to media studies. Monteiro redefines the way that we understand the relationship between media and their users.” David Parisi, New York University

“Monteiro has a welcoming voice, making Needy Media accessible to a broad audience. I particularly enjoyed his unique historical perspective on the development of technology.” Mikael Wiberg, Umeå University

"By tying in a broad range of fields of study, Monteiro provides a comprehensive and thoughtful look at our relationship with electronic media, while also offering cautionary information about how our everyday practices can leave us open to corporate manipulation and loss of privacy." Seaboard Review of Books

“Throughout, Monteiro reminds us of the uncanny ubiquity of these objects in our daily lives. 'Smartphones, smartwatches, and the like have accompanied us almost everywhere only for the last twenty years,' he writes, 'yet it has become difficult to imagine how life was before.'” Literary Review of Canada
Stephen Monteiro is a faculty member in the Department of Communication Studies at Concordia University and author or editor of several books.