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Netflix and South Korean Media: Platforms, Genres, and Global Reception offers a timely, rigorous analysis of how global streaming platforms have fundamentally reshaped the South Korean entertainment ecosystem. Featuring thirteen insightful chapters written by leading scholars, this volume explores the dynamic transformations in creative labour, genre diversification, and transnational reception triggered by the global ascent of Hallyu. Moving beyond conventional Western-centric frameworks, the volume highlights the complexities of contemporary digital media ecology and the cultural tensions between global forces and local industries. It is an essential read for anyone interested in transnational media and culture.
Price: $104.00
Publisher: Brill
Imprint: Brill
Publication Date:
18 March 2027
ISBN: 9789004781924
Format: Hardcover
Sangjoon Lee is Associate Professor at the School of Creative Media, City University of Hong Kong. He has extensively published on South Korean cinema and popular culture, film festivals, the Cultural Cold War, and the film and media industries in contemporary Asia.
Dal Yong Jin is a distinguished professor at Simon Fraser University. Jin’s major research and teaching interests are digital platforms, artificial intelligence, digital games, globalization, transnational cultural studies, and the political economy of media.
Seok-Kyeong HONG is Professor at the Department of Communication, Seoul National University. She has published on transnational cultural flow and Global Culture, focusing on Hallyu and South Korean Popular Culture: Hallyu in Globalization and Digital Culture Era (2013) and BTS on the Road (2020).
Dal Yong Jin is a distinguished professor at Simon Fraser University. Jin’s major research and teaching interests are digital platforms, artificial intelligence, digital games, globalization, transnational cultural studies, and the political economy of media.
Seok-Kyeong HONG is Professor at the Department of Communication, Seoul National University. She has published on transnational cultural flow and Global Culture, focusing on Hallyu and South Korean Popular Culture: Hallyu in Globalization and Digital Culture Era (2013) and BTS on the Road (2020).