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The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age.
Price: $274.00
Pages: 668
Publisher: Brill
Imprint: Brill
Series: Library of the Written Word - The Handpress World
Publication Date:
16 March 2020
ISBN: 9789004420823
Format: Other
Arthur der Weduwen is a Postdoctoral Research Fellow at the University of St Andrews and the author of Dutch and Flemish Newspapers of the Seventeenth Century and The Bookshop of the World: Making and Trading Books in the Dutch Golden Age (co-authored with Andrew Pettegree).
Andrew Pettegree is Professor of Modern History at the University of St Andrews and Director of the Universal Short Title Catalogue. He is the author of over a dozen books in the fields of Reformation history and the history of communication.
Andrew Pettegree is Professor of Modern History at the University of St Andrews and Director of the Universal Short Title Catalogue. He is the author of over a dozen books in the fields of Reformation history and the history of communication.