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Parents Talking Algorithms
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07 January 2025

In today's digital societies, parenting is shaped by algorithms daily - in search engines, social media, kids' entertainment, the news and more. But how much are parents aware of the algorithms shaping their parenting and daily lives? How can they prepare for children’s futures in a world dominated by data, algorithms, automation and AI?
This groundbreaking study of 30 English families sheds light on parents’ hopes and fears, their experiences with algorithms in searching, sharing and consuming news and information, and their awareness and knowledge of algorithms at large.
Looking beyond tech skills and media panics, this book is an essential read for social scientists, policy makers and general readers seeking to understand parenting in datafied societies.
"It’s hard enough to bring up a child, but today’s parents must also second-guess, and try to harness, the influence of the many algorithms that shape their access to information, news and social support. Delving into the everyday lives of diverse families, Ranjana Das shows how parents talking algorithms is linked to agency, anxiety and hopes for the future." Sonia Livingstone, London School of Economics and Digital Futures for Children Centre
1. Parents Talking Algorithms
2. Quests
3. Curation
4. Understandings
5. News
6. Literacies
7. Tomorrows
8. Attending to parents talking algorithms