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Participating in the Global Enterprise
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01 May 2025

Viewed through an anthropological lens, Automobili Lamborghini, the renowned Italian factory of super cars, presents a compelling case study. As an ethnography spanning three years, the book focuses on the different perspectives of the managers and the workers and the effects of the organization on their lives. It highlights the increasing value of Automobili Lamborghini for the VW Group globally and analyzes the organizational structure and the industrial relations (IR) system, the so-called Mitbestimmung (co-determination), which represents an interesting and original amalgamation between the German model of IR and the Italian tradition of both managerial and trade-union action and behaviour.
Fulvia D'Aloisio is Professor of Cultural Anthropology at the University of Campania 'Luigi Vanvitelli'. Her publications include Facing the Crisis: Ethnographies of Work in Italian Industrial Capitalism edited with Simone Ghezzi (Berghahn Books, 2020).
Acknowledgements
Introduction: Lamborghini, Audi and the Emilian Route to Participation
Chapter 1. Ethnography in a Global Enterprise
Chapter 2. Anthropology of Enterprise and Globalised Work: The Case of Lamborghini
Chapter 3. Entwining Germany, Abruzzo and Emilia: CFK Department for Producing the Carbon Monocoque
Chapter 4. ‘We Don’t Sell Cars, We Sell Dreams’: Assembly, Quality, Product
Chapter 5. The Emilian Way to Participation: German-Style Industrial Relations
Chapter 6. Labour and Participation from the Global Dimension to the Local Level: ‘White-Collar’ Perspectives
Conclusions: Scaling Globalisation: Participation, Implementation and the Green Turn
References
Index