As you use the simple, easy Plus It! techniques and ideas here, you can turn the hours spent with children at the kitchen table, in the car, at the grocery store, on a walk, in a waiting room or wherever into light-hearted moments of learning adventure and happy talk.

Plus It! brings delight and discovery to routine activities. It's about simple ways to tweak an activity, use travel time, ask a good question, make a chore a challenge, or help a child break a bad mood.

Plus It! is like the cherry on the ice cream, the chocolate in the cookie, or the coolest feature on the cellphone. It's the little difference that makes the difference in a day of family life.