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This unchanged hardback edition of our richly illustrated publication walks the reader through the different aspects of printed textile design as a process and a profession. The intention of this book is to present an overall panorama of the world of printed textile design. The authors—both design school teachers responsible for textile design training at the prestigious fashion, textile and luxury goods design school, Françoise Conte (Paris, France)—describe the areas of activity and involvement of the textile designer to help the reader understand the ins and outs of the profession, especially within the fashion and the home sector. They pay special attention to current tendencies and offer an excellent insight on how to interpret trends, which is essential for making a living in this profession. The book also includes a presentation of the stages of project design, creation and execution.The featured projects provide the reader with outstanding explanatory case studies and exercises in every chapter. This textbook is a key aid for design teachers, students and young professionals. It also includes a highly useful list of schools, professional publications and organizations.
Marie-Christine Noel is a lecturer in Applied Arts. She graduated from the Ecole Nationale Supérieure des Arts Décoratifs (Textile Design) and the Ecole Nationale Supérieure des Beaux-Arts de Paris (Painting). For the last ten years she has been working for the Carlin International Style Agency as manager of the textile department. She is now pedagogical director of introductory courses and head of post-graduate courses at the School of Art Françoise Conte, Paris, France.
Michael Cailloux was born in Paris in 1975 and gained a diploma in Applied Arts from the École Duperré. He was co-creator of the Atelier LZC which specialized in the creation of design objects, working for over ten years on the collections displayed at the Maison et Objets, as well as creating personalized pieces for such brands as Baccarat, Cartier, Habitat, Van Cleef & Arpels, and S.T. Dupont. He is currently artistic director at the Ecole supérieure d’art Françoise Conte, specialized in textile creation, and he is also a jewelry designer.
Introduction: Presentation and objectives/ Who is it for?
1. Professional practice:
Profile of the textile designer. Who are they?/ Training/ Personal qualities/ Professional qualities/ General cultural knowledge/ Knowledge of fashion and textile history/ Example of a project inspired by “Toile de Jouy” prints /// Sectors of activity: Fashion. Haute couture and designers/ Prêt-à-porter/ Large retail and mail order /// Sectors of activity: Fashion environment. Accessories/ Lingerie/ Cosmetics and beauty products /// Sectors of activity: The home. Fabrics and wallpaper/ Floor coverings/ Linens/ Tableware/ Design and architecture /// Sectors of activity: Home environment. Decorative objects/ Stationary
Sectors of activity: niches. Automotive/ Food/ Packaging /// Responsibilities of the textile designer. Graphic artists/ Graphic designers/ Colorists/ Trends specialist /// Areas of professional activity. Textile companies/ Design studios/ Styling agencies/ Professional bodies/ Design studios/ Brand creators /// Employment status of textile designers. Salaried employees/ Self-employed or auto-entrepreneur/ Founders of a company /// Tools of the textile designer. Drawing material/ Complementary material/ Computer graphics/Documents /// Student testimonies. /// Professional testimonies.
2. Professional skills:
Trends: definition, content and use. How do trends start?/ Sources of inspiration /// Trends: How they work. Who starts them?/ Method/ Trend users/ Role of the consumer /// Trends experts. Who are they?/ Their mission /// Life cycle of a trend. Different fields and rhythms/ Underlying currents and trends/ Flash or ephemeral trends /// Expression and illustration mediums. Trend books/ Mood boards/ PowerPoint presentations/ Ephemeral staging /// Decoding, analysis and synthesis of trends. Development of a sense of observation and intuition/ Developing visual memory/ Location in stores/ Document research/ Written and visual analysis/ Classification of choices/ Definition of a theme /// Exercises. /// Ways to present trends. General trend board/ Sub-trend board/ Trend board content/ Composition and element positioning/ Form of presentation/ Mistakes to avoid /// Exercises /// Command of color: necessary tools and knowledge. Material and resources/ Understanding color: color wheel/ Small color vocabulary/ Color symbolism/ Color and trends /// Different ranges and their uses. Color search/ Training your eyes/ General ranges/ Specific ranges /// Composing a range based on a trend. Dominant colors and hints of color/ Manual study of the range / Organization of the color range/ Use of the range/ Color associations and combinations/ Transferring a gouache range to computer graphics/ Creating adapted harmonies /// Exercises /// Mastery of the drawing: graphic study. Necessary material/ Visual inspirational supports/ Taking inspiration from trends /// Observational drawing and analysis drawing/ Breakdown and stylization of forms/ Variations/ Preparing a drawing board/ Exercises/ Mastering different compositions: place motif/ Mastering different compositions: allover patterns /// Mastering drop patterns. Drop pattern repeat: Composing a motif with drop pattern repeat/Drop match pattern /// Manual preparation of the mockup. Formats/ Production techniques /// Digital preparation of the mockup. Color range/ Formats/ Using a preliminary drawing/ Paper version/ Digital file version for the client /// An application example/ Exercises /// Defining and creating a product line. Creating a spontaneous collection plan/ Market study/ Visual preparation of the collection plan /// Industrial printing techniques. Flat-screen printing/ Rotary screen or cylinder printing/ Digital printing/ Offset printing /// Traditional printing techniques. Stencils and silk screening/ Pad printing/ Transfer printing /// Exercises /// Professional testimony: Trend approach
3. Project execution
Botany trend. Trend boards/ Graphic study/ Place motif/ Color/ Coordinated allover pattern/ Application to products /// Exercises /// Animal trend. Trend boards/ Graphic study/ Place and allover patterns/ Coordinated motif/ Application to products /// Exercises /// Three graduation projects. “In the secret garden”/ “The sky”/ “Imaginary map” /// Exercises