In this critical study of the Liquor Control Board of Ontario, Scott Thompson and Gary Genosko expose the stakes and consequences of the enormous bureaucracy behind the administrative surveillance of alcohol consumption in Ontario. Since its inception in 1927, the LCBO subjected alcohol consumption to its disciplinary gaze and generated knowledge about the drinking population. This book details how the LCBO tracked all alcohol consumption and capitalized on technological advances in order to generate categories and profiles of individuals so they could “control” drinking in the province. While this is a historical project, it also investigates how categorical treatment of populations like First Nations helped to develop and foster stereo-types around addiction that persist to this day.