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This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.
Price: $110.00
Pages: 176
Publisher: University of Pennsylvania Press, Inc.
Imprint: University of Pennsylvania Press Anniversary Collection
Series: Anniversary Collection
Publication Date:
August 29, 1968
Trim Size: 9.25 X 6.00 in
ISBN: 9781512822373
Format: Hardcover
BISACs:
BUSINESS & ECONOMICS / Consumer Behavior, Psychology, PSYCHOLOGY / Social Psychology
