The 7th Hamburg Bauforum in August 2019 put the topic of Magistralen, or arterial roads—the large access routes through, in, and out of the city—on its agenda. International planning teams developed various scenarios for Hamburg’s Magistralen, taking the neighborhoods on either side of them into account. Where is there potential for the development of the inner city? For a better quality of life in public spaces? And what opportunities does rapidly changing mobility offer? Put People First! identifies ways in which these roads can create space for pedestrians and cyclists and truly become the arteries of the city. Featuring large illustrations, the book reports on the unique format of the workshop, the results devised by the fourteen teams that took part, and the open debates that accompanied them.