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This volume seeks to expose and illustrate new approaches and thinking in qualitative methods that are being developed and implemented in tourism research. The contributions bring together various qualitative methods and approaches while also providing suggestions for the juxtaposition of qualitative and quantitative methods in mixed methods research. The book has been written with a cross-disciplinary approach which provides an insight into the art of research development from business, sociology and tourism perspectives. The chapters provide readers with a context and practical application examples for each method. They present a distinctive opportunity for social researchers from a range of disciplines, in particular tourism, to examine how to adapt the wide variety of qualitative approaches to their particular research needs.
Hillman and Radel present a diverse, coherent and articulate array of contributions on qualitative research. The various contributors provide insights into why the application of thorough qualitative approaches is advancing within tourism. The insightful case studies provide clarity for complex methodological terminologies and a bridge between theory and practice.
Wendy Hillman is Senior Lecturer in sociology at Central Queensland University, Australia. Her research interests include qualitative social research, urban and rural sociology, gender studies, and the tourist industry in Nepal.
Kylie Radel is Senior Lecturer in marketing and tourism at Central Queensland University, Australia. Her research interests include Indigenous social justice, sustainable lifestyles and qualitative research methodologies.
Marg Deery: Foreword
Chapter 1. Wendy Hillman and Kylie Radel: Introduction
Chapter 2. Les Killion and Rickie Fisher: Ontology, Epistemology: Paradigms and Parameters for Qualitative Approaches to Tourism Research
Chapter 3. Kylie Radel and Wendy Hillman: A Grounded Theory Approach to Tourism
Chapter 4. Amie Matthews: Ethnographic Approaches to Tourism Research
Chapter 5. Laura Sophia Fendt: Phenomenology in Leisure and Tourism Research
Chapter 6. Gayle Jennings: Action Research and Tourism Studies
Chapter 7. Kylie Radel: Participant Observation in Cross-Cultural Tourism Research
Chapter 8. Kylie Radel: Aligning Western and Indigenous Ways of Doing Tourism Research: A Constructivist Grounded Theory Approach
Chapter 9. Carolyn Daniels, Wendy Hillman and Kylie Radel: Qualitative Tourism Research: Focus Groups
Chapter 10. Felicity Picken: The Interview in Tourism Research
Chapter 11. Benjamin Lucca Iaquinto: A Mixed Methods Approach in Tourism Research
Chapter 12. Trini Espinosa Abascal, Martin Fluker and Min Jiang: Image-Use in Tourism Research Methodology
Wendy Hillman: Conclusion