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YouTube features a wide array of multimodal musical figurations, including fan-made music videos, musical aestheticisations of pre-circulating content, and musical self-performances. Jonas Wolf explores open-ended forms of musical creative relay on YouTube, delving into formal, imitative, affective, and (non-)institutional aspects of networked media remix and (self-)aestheticisation. Beyond creating value for non-musical fields of discourse, this study is directed at filling a gap in a largely ocularcentric domain of study. It provides a concise theory of vernacular composition within our time's total digital archive that accounts for socio-aesthetic phenomena and their relation to systems of knowledge, control, and discourse.
Price: $60.00
Pages: 280
Publisher: transcript publishing
Imprint: transcript publishing
Publication Date:
25 March 2025
Trim Size: 8.86 X 5.83 in
ISBN: 9783837673821
Format: Paperback
BISACs:
SOCIAL SCIENCE / Media Studies, MUSIC / History & Criticism, MUSIC / Business Aspects
presents a concise theoretical scaffold that elucidates the musical phenomena intrinsic to popular culture and their complex interplay with systems of knowledge and discourse within the expansive digital archive that defines our modern era. This theoretical construct of vernacular composition is designed to be in harmony with YouTube's role as a cornerstone of popular cultural production and consumption.
— Yun Wu1 and Yuwei Huang
— Yun Wu1 and Yuwei Huang
Jonas Wolf is a musicologist interested in the relationships between musical discourse, cultural and artistic practices as well as historical and contemporary media environments. After graduating from Folkwang Universität der Künste (Essen, Germany), he joined the International Graduate Centre for the Study of Culture (GCSC) at Justus-Liebig-Universität Gießen, where he defended his doctoral thesis in 2023. His theoretical and methodological approach is informed by a wide array of disciplines and schools of study such as critical theory, poststructuralist theory, semiotics, psychoanalysis and media studies.